Earlier this year, Delta Airlines launched an app that provides its users with a new user experience. The iPad app, Fly Delta, comprises mobile tools for every phase of a user's trip; something quite unique in the tourism industry. The app, also available for Smartphones, allows travellers to stay connected and informed about any place they might want to go (Delta Mobile).
BEFORE YOUR TRIP
Travellers can browse weekly offers and select different locations in order to learn what they can expect from different destinations, including general information as well as showing what their social networks say about the destination. The app really helps users to make an informed decision on where to go and then links to flights straightaway. Travellers can also plan their trips and browse popular destination guides.
PREPARING TO GO
Before the user actually travels, the app offers to check up on the flight status and opportunities to upgrade the flight or sort out trip extras. Through the Delta Fly Smartphone app, travellers can then check in and download their eBoarding Pass. The iPad app will select entertainment choices automatically for the destination of choice. Delta Airlines really offer an all round experience with their iPad app where users can have all the information in one place.
DURING YOUR TRIP
On the day of the flight, the iPad app delivers directions to the airport, and once boarded on plane, travellers can access the inflight wifi and a flight tracker to see where they are in real time. On top of that, users can also choose the “glass bottom jet” view where travellers can access images, landmarks and messages for a entirely new plane experience.
Once at the destination, the iPad app also offers a destination guide that can help travellers to enjoy their stay at the destination.
This app is quite an innovative idea in tourism, as it really caters to a variety of traveller needs and addresses the fact that users require particular information before booking a trip, during the journey and after arriving at the destination. This concept should be adopted by all tourism businesses as it is crucial to facilitate travellers along the whole holiday process. The variety of ways in which travellers can use Delta’s app makes it more usable for the traveller and will certainly encourage users to keep using the app during the holiday. For many apps in tourism, this is not the case, as travellers download them but may never open or use them as they may only cater to one particular part of a holiday.
For more information watch the Delta Fly iPad app video.
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