Mobile ads

Opinions: 

Travel Tech

In 2013, most digital ad growth goes to mobile due to desktop mobile growth stagnating. In general, mobile advertising is still continuing to grow which impacts negatively on desktop ad spending. eMarketer is now predicting lower figures than before with regards to desktop ad spending, indicating that the decline is happening more rapidly than predicted and expected by research companies. For 2013, mobile ad spending is predicted to reach $9.60 billion which is an increase of 120%. This is a tremendous growth and is a signpost of the future development that is still to come (eMarketer 2013).

AD SPENDING

Ad spending is predicted to increase in the US and particularly mobile ad spending is experiencing growth. Starting at $4.36 billion in 2012, mobile ad spending increased to over $9billion in 2013, already indicating the high potential for marketers in the US. In comparison to that, desktop and laptop ad spending is expected to grow at a rate of 1.69% from 2012 to 2013. This is much slower than mobile ad spending indicating that growth for digital ad spending is stagnating in 2013 to 2015 and after that, digital ad spending in the US is decreasing with mobile ad spending increasing year after year at a fast pace.

DESKTOP AD WINNERS

Although desktop and laptop ad spending is growing only slowly, there are still some desktop ad winners which are areas where growth is still happening. These are clearly sponsorships and videos that are both branding friendly categories. Current spending on search, banners and rich media  ad formats will move towards mobile search advertising. On mobile, marketers and advertisers will work on targeting smartphone and tablet shoppers. There are high opportunities in mobile search and mobile spending which are welcomed by marketers. The future for mobile ads is bright, as more and more consumers are actually adopting mobile phones and tablets and networks such as Instagram and YouTube are both adding spaces and opportunities for marketers to tap into and take advantage of mobile ads within the network.

Discussion

comments powered by Disqus

More from #DTTT

  • In June we present:
    Live: #DTTTCampus

    #DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
Show more
-->
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge