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Geneva Tourism and the Digital Tourism Think Tank launch the GCC Market Workshop: Digital and Open for Business on Thursday 3rd September 2015.

Celebrating the EU's decision to waive visa restrictions for citizens from the United Arab Emirates, the Digital Tourism Think Tank has teamed up with Geneva Tourism and Conventions Bureau to bring an exciting one-day event on the GCC Market: "Digital and Open for Business”.

Some Background

As the first Arab country to acquire the visa waiver status, this marks a groundbreaking opportunity for European tourism industry to tap-into and is expected to serve as a catalyst for future development of the market.

In this one-day special event hosted at the magnificent Parc des Eaux-Vives in Geneva, we're pulling together a range of experts from across the industry to share their insights and knowledge with you. Geneva Tourism and Conventions, Switzerland Tourism, ETOA and Phocuswright are just some of the big names joining us for the workshop.

The Workshop

The programme of the day will include:

• A comprehensive workshop on the GCC Market, led by Kumud Sengupta from Market Vision, a Dubai-based research and consultancy services firm;

• Snapshot at the current trends and travel behaviours, typical GCC tourism characteristics and travel behaviour habits;

• A detailed look at the online travel market and individual needs of GCC market;

• Best practices and insights from key case studies: how to work with the travel trade in GCC, products that appeal to the GCC, how to promote destinations to the GCC market;

• Learnings from European DMOs and Trade

• Expert Q&A

“The UAE represents huge potential for European tourism and we’re delighted that Geneva recognised this immediately”, said Nick Hall, founder of the Digital Tourism Think Tank, referring to his decision to bring international experts together for this special workshop ”our focus is not only on understanding the market, but crucially, understanding the nuances of online consumer behaviour, with some fantastic keynote speakers and hand-picked case studies from our team”.

“Inbound tourism to Geneva from the GCC has witnessed a steady increase over the past few years”, said Philippe Vignon, General Manager at Geneva Tourism & Conventions Foundation. “With initiatives such Geneva being the official host for the Digital Tourism Think Tourism GCC workshop, we want to keep nurturing our relationship with the GCC and continue to be the pioneer destination for the region”, he added.

With a wide mix of European destinations and trade amongst the backdrop of one of Europe’s leading cosmopolitan cities, this is a unique opportunity to network, exchange experiences and learn about an important outbound travel market in a unique setting.

For more info about the event, speakers and programme click here.

 

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