Opinions: 

#DTTT Blog

The Digital Tourism Think Tank will be officially launched at ITB Berlin to the world’s tourism industry and travel media. Following months of work setting up an exciting knowledge platform on www.thinkdigital.travel, SE1 Media will unveil the Digital Tourism Think Tank, its exciting line-up of events, workshops and seminars, and best practice features from its team of experts. The event will also showcase the Digital Tourism Brand Index, with a presentation of the conclusions of the 2012/2013 benchmark.

This year, ITB is offering a whole program with presentations and discussions relating to eTravel all covering the latest trends and innovative campaigns or technologies in tourism. Tourism professionals and research companies such as PhocusWright will be talking about latest trends in social media, mobile technologies, bloggers and the traveller of the future. Different speakers from a range of organisations will share their experiences and give insights into the latest trends and developments in the industry.

We are pleased to announce that we are at Hall 18, Stand 118 alongside with Simpleview and ICTP. During ITB the Digital Tourism Think Tank will be talking to digital experts and destinations worldwide that are present at ITB. This really is a unique opportunity for the Think Tank Team to share and exchange thoughts with the tourism Industry. Our team will be covering the latest trends emerging and current campaigns of different tourism destinations. Stay tuned for more exciting information on digital marketing and Industry insights.

More from #DTTT

  • In February we present:
    Travel Oregon – Rethinking Content Styles

    For Travel Oregon, content has taken several changes in direction over the years, with a timeline of multiple successful campaigns under its name. This is a great example of a DMO that has adapted its content style over time to align with the ever-changing travel landscape, highlighting the role of sustainability and its impact, and […]

    #rethinking content style #brand dna #sustainability #travel oregon #brand-values #differentiation
  • In January we present:
    #ClientStories Visit Brussels | Full Digital Transformation

    The Digital Tourism Think Tank conducted a full Digital Transformation assessment and organisational audit of Visit Brussels, looking at every single aspect of the organisation and its digital activities.  Using our carefully curated 12-step approach, we reviewed the organisation from a completely holistic perspective, analysing everything from the organisational structure to the visitor cycle and […]

    #digital content strategy #brand transformation #Visit Brussels #digital transformation #design-thinking #Knowledge Exchange
  • In January we present:
    Visit California – The Pivotal Brand Touchpoint

    Visit California is a DMO that is really leading the way when it comes to leveraging the destination brand story, and has long been a destination that we here at the #DTTT consider to be a best practice when it comes to delivering compelling content, all year round.   Visit California understands the importance of […]

    #brand desire #brand story #visit California #touchpoints #brand-identity #content strategy
  • In January we present:
    Digitising a Destination with Tourisme Bretagne

    Today, the travel industry finds itself in an unprecedented position. The competition has never been so high and with the issue of sustainability rife within the industry and world as a whole, DMOs are striving to implement initiatives that support sustainable growth for the destination, tourists and all stakeholders involved.  The Federation of Breton Tourist […]

    #Tourisme Bretagne #sustainable tourism #customer journey #DTTT-global #digital strategy #digitalisation
  • In January we present:
    How Destination Canada evolved from a Destination Brand to a Passion Brand

    For destination marketers today, the biggest challenge is to keep up with the speed of change and the ever-changing traveller. So how best to stand out from the competition? Is it through technology? Offers? Experiences? Brand?  Here is an extract of Destination Canada’s talk about brand transformation.  We have highlighted the key messages.  The full […]

    #brand journey #transformational travel #passion brand #Brand evolution #destination canada #strategy
  • In January we present:
    Always-on Marketing for the Chinese Traveller with Dubai Tourism

    Dubai is the 4th most visited city in the world, welcoming 10.85 million international guests in 2019. In 2014, Dubai Tourism identified China as a huge opportunity market and set about developing a strategy to reach this highly sought after audience. Over the years, Chinese travellers are fast becoming, if not already, the world’s most […]

    #Dubai Tourism #360 market strategy #digital journey #chinese market #partnerships #always on marketing
Show more
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge