Sales of travel products and services on digital devices are continuing to grow at high rates in the UK, a fairly mature market for digital travel sales. In line with these findings, eMarketer recently published a series of estimates for digital travel sales over the coming years.
According to eMarketer’s estimates, leisure and unmanaged business travellers in the UK will spend £18.44 billion ($29.27 billion) this year on bookings made via desktop and mobile devices. These numbers show an increase of 11.8% over 2012, however, the growth rates are expected to slow throughout the forecast period. In 2017 for example, a 5.3% increase in digital travel sales is expected with total spent reaching £24.68 billion ($39.17 billion).
This year, estimates suggest travel sales will account for 29.5% of the overall UK B2C eCommerce market, encompassing both travel and retail sales. Travel will lose a few points of this share to retail in the coming years, with a projected 27.5% of the B2C ecommerce market in 2017.
Researchers and Bookers
Digital travel sales are driven by a large market of researchers and bookers who look for travel products and services on the web. eMarketer estimates 25.8 million people in the UK, over 65% of the Internet population will research travel online at some point during 2013, regardless of whether they finally book a trip. Booking will be less common, although over half of all UK Internet users will do so this year.
According to eMarketer, the population of travel researchers and bookers is approaching saturation, with growth continuing throughout the forecast period but penetration levels reaching a plateau at around 65% of Internet users for travel research and 60% for travel booking; trends which are very interesting to note for the tourism industry.
Discussioncomments powered by Disqus
More from #DTTT
In June we present:Live: #DTTTCampus
#DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]
In May we present:Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board
Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.
In May we present:Meet…Kevin Wright from Travel Oregon
In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]
In May we present:Meet…Gloria Loree from Destination Canada
We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.#brand experiences #destination canada #brand narrative #brand stories
In May we present:Meet…Daniel Bury VR Filmmaker
Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.#VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
In May we present:5 Reasons Why to Visit #DTTTCampus 2019
In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.#dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo