Opinions: 

DMO Stories

Visit California claims to have launched a world premier today, Friday 28 February 2014,  by kickstarting its ’24 Hours. 24 Dreams’ campaign. The DMO unveils for 24hrs every hour one video on Youtube every hour. The Youtube take-over runs in total in four countries, namely the US, Canada, Australia and the UK (Travolution).

The campaign features a collection of videos focused on inspiring people from California, who have successfully pursued their dreams. The protagonists of the videos will show visitors the large variety of exciting and offbeat activities that California has to offer.

DREAM 365.

The Youtube campaign is part of a wider digital marketing campaign: Dream365. The Dream 365 project aims to reinforce California's brand image as a unique, off-beat and hip destination. The content campaign will be build on different digital media, including videos, memes, tweets, time-lapses, photos and more. The content is aggregated on a dedicated campaign site: //dream365.visitcalifornia.com

Visit California makes use of the entire spectrum of digital marketing, in order to reach a global audience. The 24 Hours. 24 Dreams video campaign marks the launch of this new initiative

GOOGLE PARTNERSHIP

Visit California selected Google as the global media partner. On the one hand, the company originates from California’s infamous Silicon Valley. On the other hand Google represents the pioneering and adventurous spirit that Visit California seeks to reinforce within their brand values.

ENGAGING EXPERIENCES

Online videos are starting to play an ever increasing role in destination marketing. Google’s annual traveller study confirms that online videos are used particularly during the dreaming and inspiration phase. This campaign provides an opportunity for Visit California to engage potential visitors on a wide range of devices.

Discussion

comments powered by Disqus

More from #DTTT

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
  • influencer experiences
    In May we present:
    Meet…Paul Kubalek – Digital Media Manager at Saalbach Hinterglemm

    Paul will be joining us at #DTTTCampus alongside a panel of other DMOs to talk about working with influencers, the story behind the ‘Storybase’ campaign and the kind of results they’ve seen since this campaign began.

    #influencer experiences #storybase #influencer marketing #influencer
Show more
-->
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge