Does being a smart destination go beyond technology? What does it mean to be a smart destination? We were joined by the 'European Capital of Smart Tourism 2019' winners, Helsinki Marketing and OnlyLyon to share what it means to them to be a smart destination, striving for sustainable growth for the future, and the initiatives they are implementing to achieve this title. Helsinki Marketing has developed a platform called, 'Think Sustainably' designed to inspire change and encourage everyday choices to be sustainable for both visitors and locals.
OnlyLyon has developed the 'OnlyLyon Experience' - a database collecting data from active clients and different service providers around the city to provide visitors with personalised, relevant information while they are visiting.
Here are the key takeaways on Smart Destinations:
No one has the answers or solutions to climate change but we do know we’re running out of time. We know the shift to a more sustainable way of life needs to start now - for visitors and locals, which will involve a change in mindset and infrastructure around the city.
You don’t have to let go of quality to live sustainably - it can be fulfilling and aspirational!
Educate residents - what could be the new normal? Would it be such a drastic change?
It's important to be transparent with sustainable policies.
DMOs need the participation of the whole destination to have something to promote - the role of the DMO is communicating how the destination is striving for sustainability, so it's important to have all stakeholders on board to successfully achieve and support this city-wide innovation.
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