Today, we dedicated a whole morning to technology and how it’s an important player in the tourism space. Together with DMOs and different industry partners, we explored the development of how technology can improve the customer experience and how different initiatives can support sustainable growth.
We heard about the development of autonomous transport from the Metropolia University of Applied Sciences' Smart Mobility Innovation Hub, storytelling with voice apps and Vienna Tourist Board, the success of screen tourism and the impact of big data with a panel of different perspectives.
Here are our top takeaways on Technology and Data trends:
Technology can be used to improve and enhance the customer experience but it can't be used alone. In order to maximise the experience as much as possible, you have to consider and combine real-life and online data to really understand your audience and reach them effectively.
It’s not all about digital channels, it’s also about personal service, and data enables DMOs to personalise and customise information for visitors, to connect directly with their interests and needs.
There are many innovative start-ups around (especially in Finland) who are continually piloting new ideas and initiatives to support sustainable growth and create solutions for today's biggest challenges. Reach out in your destination to see what's being created!
A key lesson learnt when developing a voice app, and this definitely applies to everything, - test – adapt – test – adapt – test – adapt - test! You may be surprised what actually works and what you thought would work but didn't.
It is beneficial to give partners a level of freedom when collaborating on campaigns as their audiences are likely to engage more.
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