Today, we dedicated a whole morning to technology and how it’s an important player in the tourism space. Together with DMOs and different industry partners, we explored the development of how technology can improve the customer experience and how different initiatives can support sustainable growth.
We heard about the development of autonomous transport from the Metropolia University of Applied Sciences' Smart Mobility Innovation Hub, storytelling with voice apps and Vienna Tourist Board, the success of screen tourism and the impact of big data with a panel of different perspectives.
Here are our top takeaways on Technology and Data trends:
Technology can be used to improve and enhance the customer experience but it can't be used alone. In order to maximise the experience as much as possible, you have to consider and combine real-life and online data to really understand your audience and reach them effectively.
It’s not all about digital channels, it’s also about personal service, and data enables DMOs to personalise and customise information for visitors, to connect directly with their interests and needs.
There are many innovative start-ups around (especially in Finland) who are continually piloting new ideas and initiatives to support sustainable growth and create solutions for today's biggest challenges. Reach out in your destination to see what's being created!
A key lesson learnt when developing a voice app, and this definitely applies to everything, - test – adapt – test – adapt – test – adapt - test! You may be surprised what actually works and what you thought would work but didn't.
It is beneficial to give partners a level of freedom when collaborating on campaigns as their audiences are likely to engage more.
Discussioncomments powered by Disqus
More from #DTTT
In January we present:Visit California – The Pivotal Brand Touchpoint
Visit California is a DMO that is really leading the way when it comes to leveraging the destination brand story, and has long been a destination that we here at the #DTTT consider to be a best practice when it comes to delivering compelling content, all year round. Visit California understands the importance of […]
In January we present:Digitising a Destination with Tourisme Bretagne
Today, the travel industry finds itself in an unprecedented position. The competition has never been so high and with the issue of sustainability rife within the industry and world as a whole, DMOs are striving to implement initiatives that support sustainable growth for the destination, tourists and all stakeholders involved. The Federation of Breton Tourist […]
In January we present:How Destination Canada evolved from a Destination Brand to a Passion Brand
For destination marketers today, the biggest challenge is to keep up with the speed of change and the ever-changing traveller. So how best to stand out from the competition? Is it through technology? Offers? Experiences? Brand? For Destination Canada, it was a change in strategy. A shift to focusing on transformational travel to respond to […]
In January we present:Always-on Marketing for the Chinese Traveller with Dubai Tourism
Dubai is the 4th most visited city in the world, welcoming 10.85 million international guests in 2019. In 2014, Dubai Tourism identified China as a huge opportunity market and set about developing a strategy to reach this highly sought after audience. Over the years, Chinese travellers are fast becoming, if not already, the world’s most […]
In December we present:#DTTTInsights: Predicting the Top Trends in 2020 in Destination MarketingAs we approach a new decade, we reflect on another year gone by, and start to think about what the next year has in store. We know the world of travel and digital is constantly changing so who knows what the new year may bring. One thing we do know for sure, the visitor economy [...]
In December we present:Inspiring Content Online & Offline with Aruba Tourism Authority
This year, Aruba Tourism Authority embarked on creating an inspirational travel brochure with an offline and online integration. The content has a user-generated feel to it, showing the many different things to do in Aruba from activities and beaches to culinary and culture. We caught up with Sharmin de Vries, PR-manager Netherlands & Belgium at […]