The 2008 global financial crisis impacted country and every industry the world over and changed things forever. Nearly six years on from the crisis some EU member states have recovered to pre-crisis levels, yet many still have some way to go. Tourism is one answer to this crisis, where the direct and indirect benefits represent 10% of GDP within the European Union. As a fragmented industry made up of many micro, small and medium sized businesses, it has shown itself to be an excellent catalyst for growth, employment and intercultural dialogue.
Today, the tourism industry looks considerably different to that of just ten years ago. The internet has levelled the playing field and the rise of social media and a socially powered economy has shown itself to be disruptive and is driving real change. Today’s visitor is also changing, both in origin, where we see increasingly affluent long-haul emerging markets sending more tourists than ever before and in expectations, today’s visitors are connected, informed and seek unique experiences.
These changes pose huge challenges for those who, for many decades, have enjoyed a well established way of doing business. Change is opening up new opportunities for startups to enter the market and compete, whilst savvy established businesses who ‘get it’ continue to re-invent themselves and remain competitive. This is both an opportunity but also a challenge.
In this introductory seminar we will look at the change taking place in the industry and offer businesses wanting to get-ahead and succeed the opportunity to understand what’s driving change and how to embrace it.
Invited Guests and Contributors
Introduction to Webinar
- Nick Hall introducing the webinar series, engagement through Twitter
- Introduction to Laura Bujalance (Surya Retreats) Live in Studio
The Internet - Basics
- Nick Hall (DTTT)
From offline into digital - what do we mean by change?
- Ramona Wagner (DTTT)
Interview with business/ industry expert:
- Paul Stephen (Sagitarrius Marketing) Live in Studio
Interview with business expert:
- Luis Costa (Marketing Expert)
- Nick Hall (DTTT)
Panel Interview with SMEs:
- Borja Saracho (Bajoelagua Factory - Underwater Wine)
- Neil Lapping (Macs Adventure)
Laura's Opinion and Input
- Nick Hall and Laura Bujalance
Viewer Question & Discussion
- Ramona Wagner Twitter Reporting
- Nick Hall and Guests Discussing and Answering
Pedro Ortún European Commission
How to Join?
Watch live on YouTube
Watch on DTTT website
Access additional information on DG Growth website
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