Opinions: 

Travel Tech

The 2008 global financial crisis impacted country and every industry the world over and changed things forever. Nearly six years on from the crisis some EU member states have recovered to pre-crisis levels, yet many still have some way to go. Tourism is one answer to this crisis, where the direct and indirect benefits represent 10% of GDP within the European Union. As a fragmented industry made up of many micro, small and medium sized businesses, it has shown itself to be an excellent catalyst for growth, employment and intercultural dialogue.

Today, the tourism industry looks considerably different to that of just ten years ago. The internet has levelled the playing field and the rise of social media and a socially powered economy has shown itself to be disruptive and is driving real change. Today’s visitor is also changing, both in origin, where we see increasingly affluent long-haul emerging markets sending more tourists than ever before and in expectations, today’s visitors are connected, informed and seek unique experiences.

These changes pose huge challenges for those who, for many decades, have enjoyed a well established way of doing business. Change is opening up new opportunities for startups to enter the market and compete, whilst savvy established businesses who ‘get it’ continue to re-invent themselves and remain competitive. This is both an opportunity but also a challenge.

In this introductory seminar we will look at the change taking place in the industry and offer businesses wanting to get-ahead and succeed the opportunity to understand what’s driving change and how to embrace it.

Invited Guests and Contributors

Introduction to Webinar

  • Nick Hall introducing the webinar series, engagement through Twitter
  • Introduction to Laura Bujalance (Surya Retreats) Live in Studio

The Internet - Basics

  • Nick Hall (DTTT)

From offline into digital - what do we mean by change?

  • Ramona Wagner (DTTT)

Interview with business/ industry expert:

  • Paul Stephen (Sagitarrius Marketing) Live in Studio

Interview with business expert:

  • Luis Costa (Marketing Expert)

Differentiate Yourself

  • Nick Hall (DTTT)

Panel Interview with SMEs:

  • Borja Saracho (Bajoelagua Factory - Underwater Wine)
  • Neil Lapping (Macs Adventure)

Laura's Opinion and Input

  • Nick Hall and Laura Bujalance

Viewer Question & Discussion

  • Ramona Wagner Twitter Reporting
  • Nick Hall and Guests Discussing and Answering

Pedro Ortún European Commission

Close

How to Join?

Watch live on YouTube

Watch on DTTT website

Access additional information on DG Growth website

Discussion

comments powered by Disqus

More from #DTTT

  • In June we present:
    Live: #DTTTCampus

    #DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
Show more
-->
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge