The Digital Tourism Think Tank is excited to announce a partnership with the eTourism Lab, Bournemouth University which is part of the universities well established School of Tourism. This knowledge partnership is a very welcomed step and will lead to insights into cutting edge research conducted by the different researchers from the eTourism Lab. In the next months, best practice research on a variety of e-tourism topics will be shared on our website.
Both the researchers at the eTourism Lab and the Think Tank team are quite excited about this collaboration and a variety of topics will be covered in the upcoming weeks and months. For the wider industry, this is a great opportunity to learn about the research taking place in e-tourism and see how this knowledge can be used by destinations and tourism organisations. Marketers and tourism professionals can benefit from insights into cutting edge topics and see how destinations and tourism organisations can put the knowledge into practice.
The eTourism Lab
The Bournemouth University eTourism Lab explores cutting edge information and communication technologies, alongside e-based strategic management and marketing for the tourism and hospitality industries. The eTourism Lab offers global excellence in the field of eTourism in the widest possible sense, which includes eTravel, eTransport, eHospitality, eWom and eCatering/Food. In addition, it researches how social media is becoming critical for organisations to communicate effectively and compete globally. The eTourism Lab is covering a wide range of topics in e-tourism and is at the forefront of tourism research. Led by world expert Professor Dimitrios Buhalis who is also currently the President of the International Federation of Information Technology for Travel and Tourism (IFITT) the Lab is emerging as a research centre of global excellence.
What topics will we feature in the future?
- Context based mobile marketing
- ICT usage in China and Smart City Destinations
- Technology enhanced tourist experiences
- Augmented reality
- Service of Now
The Digital Tourism Think Tank is pleased to provide a platform for cutting edge researchers that are doing great work in tourism research. Knowing what is happening in the industry and getting much needed insights into the latest trends and technologies is absolutely crucial. Watch this space for future best practice articles on latest e-tourism technologies and trends!
More from #DTTT
In February we present:[DTTTInsights] What is structured data and why is it important for DMOs?
#TechInsights | What is structured data and why is it important for DMOs? Structured data may be a term you are already familiar with, one of those terms you have heard but you’re not quite sure what it means or why you need it, or you have absolutely no idea and are yet to explore […]#structured data #rich snippet #SEO strategy #schema markup #voice search #content
In February we present:Shaping Vienna – A New Visitor Economy Strategy for the Vienna Tourist Board
Sustainable tourism growth is at the forefront of destination strategy today, proposing new visions and objectives for the future of the visitor economy. The Vienna Tourist Board presents its Visitor Economy Strategy 2025, Shaping Vienna, reflecting a new era of tourism that targets sustainable development with an emphasis on adding value for the city, its […]#Visitor Economy Strategy #sustainable tourism #add value #Vienna Tourist Board
In February we present:Travel Oregon – Rethinking Content Styles
For Travel Oregon, content has taken several changes in direction over the years, with a timeline of multiple successful campaigns under its name. This is a great example of a DMO that has adapted its content style over time to align with the ever-changing travel landscape, highlighting the role of sustainability and its impact, and […]#rethinking content style #brand dna #sustainability #travel oregon #brand-values #differentiation
In January we present:#ClientStories Visit Brussels | Full Digital Transformation
The Digital Tourism Think Tank conducted a full Digital Transformation assessment and organisational audit of Visit Brussels, looking at every single aspect of the organisation and its digital activities. Using our carefully curated 12-step approach, we reviewed the organisation from a completely holistic perspective, analysing everything from the organisational structure to the visitor cycle and […]#digital content strategy #brand transformation #Visit Brussels #digital transformation #design-thinking #Knowledge Exchange
In January we present:Visit California – The Pivotal Brand Touchpoint
Visit California is a DMO that is really leading the way when it comes to leveraging the destination brand story, and has long been a destination that we here at the #DTTT consider to be a best practice when it comes to delivering compelling content, all year round. Visit California understands the importance of […]#brand desire #brand story #visit California #touchpoints #brand-identity #content strategy
In January we present:Digitising a Destination with Tourisme Bretagne
Today, the travel industry finds itself in an unprecedented position. The competition has never been so high and with the issue of sustainability rife within the industry and world as a whole, DMOs are striving to implement initiatives that support sustainable growth for the destination, tourists and all stakeholders involved. The Federation of Breton Tourist […]#Tourisme Bretagne #sustainable tourism #customer journey #DTTT-global #digital strategy #digitalisation