eTourism Lab and Digital Tourism Think Tank


#DTTT Blog

The Digital Tourism Think Tank is excited to announce a partnership with the eTourism Lab, Bournemouth University which is part of the universities well established School of Tourism. This knowledge partnership is a very welcomed step and will lead to insights into cutting edge research conducted by the different researchers from the eTourism Lab. In the next months, best practice research on a variety of e-tourism topics will be shared on our website.

Both the researchers at the eTourism Lab and the Think Tank team are quite excited about this collaboration and a variety of topics will be covered in the upcoming weeks and months. For the wider industry, this is a great opportunity to learn about the research taking place in e-tourism and see how this knowledge can be used by destinations and tourism organisations. Marketers and tourism professionals can benefit from insights into cutting edge topics and see how destinations and tourism organisations can put the knowledge into practice.

The eTourism Lab

The Bournemouth University eTourism Lab explores cutting edge information and communication technologies, alongside e-based strategic management and marketing for the tourism and hospitality industries. The eTourism Lab offers global excellence in the field of eTourism in the widest possible sense, which includes eTravel, eTransport, eHospitality, eWom and eCatering/Food. In addition, it researches how social media is becoming critical for organisations to communicate effectively and compete globally. The eTourism Lab is covering a wide range of topics in e-tourism and is at the forefront of tourism research. Led by world expert Professor Dimitrios Buhalis who is also currently the President of the International Federation of Information Technology for Travel and Tourism (IFITT) the Lab is emerging as a research centre of global excellence.

What topics will we feature in the future?

  • Context based mobile marketing
  • ICT usage in China and Smart City Destinations
  • Technology enhanced tourist experiences
  • Augmented reality
  • Service of Now
  • ...


The Digital Tourism Think Tank is pleased to provide a platform for cutting edge researchers that are doing great work in tourism research. Knowing what is happening in the industry and getting much needed insights into the latest trends and technologies is absolutely crucial. Watch this space for future best practice articles on latest e-tourism technologies and trends!


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