Get Your Business Digital in 2015
The SMEs live events are a series of interactive and inspirational live sessions aimed at small to medium businesses in the tourism industry.
The six part series, produced for the European Commission's Directorate General for Internal Market, Industry, Entrepreneurship and SMEs, aims to support, provide insight and give guidance while introducing practical advice that can be implemented as part of the day-to-day running of a business. Each live event will address important trends related to how visitors are using technology to discover, plan and share their travel experiences and will be led by different industry experts who have experience and knowledge of working in the sector.
Each live event can be watched from the EC event page, DTTT Youtube Channel, or embedded on Partners websites. After each live event, the recording on YouTube will still be available and these videos can also be embedded into the partner's websites in order to make them available to as many SMEs in Europe as possible.
The six parts of the series are designed to specifically meet the needs of SMEs in tourism and each will tackle a different topic looking at the unique needs, opportunities and challenges faced by businesses:
1. Your Business. Today’s Visitor. - January 14th 2015 at 16:00pm CET
This webinar will give an introduction to the series and offer complete insight into what it means to be a small or medium sized business welcoming visitors in 2015.
2. Marketing Your Business Online. - January 28th 2015 at 16:00pm CET
A practical guide to marketing your tourism business, whether an attraction, hotel, tour operator or even a destination, this webinar serves to run through key marketing basics which apply in all aspects of the tourism business.
3. Managing Your Online Reputation - February 11th 2015 at 16:00pm CET
Aimed at helping established businesses understand the importance of ‘reputation’ online, this webinar will introduce the importance of opinions, recommendations and reviews and provide practical tips on how to shape these to perform better as a business.
4. Importance of Content - February 25th 2015 at 16:00pm CET
Explaining the importance of content in tourism marketing and how to plan for, publish and disseminate great content to promote any business.
5. Succeeding in Social - March 11th 2015 at 16:00pm CET
Most businesses are aware of the importance of social media but many struggle to get to grips with the basics. This session will provide sound advice on how to effectively decide on and manage social media networks as part of a business strategy.
6. Thinking Mobile - April 1st 2015 at 16:00pm CET
Mobile is already part of and will increasingly dominate every aspect of travel. As something that businesses need to be aware of, this webinars learnings will help them understand the changes taking place and help them prepare for it.
For further information about the Series, visit the DTTT feature pages here.
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