Get Your Business Digital in 2015
The SMEs live events are a series of interactive and inspirational live sessions aimed at small to medium businesses in the tourism industry.
The six part series, produced for the European Commission's Directorate General for Internal Market, Industry, Entrepreneurship and SMEs, aims to support, provide insight and give guidance while introducing practical advice that can be implemented as part of the day-to-day running of a business. Each live event will address important trends related to how visitors are using technology to discover, plan and share their travel experiences and will be led by different industry experts who have experience and knowledge of working in the sector.
Each live event can be watched from the EC event page, DTTT Youtube Channel, or embedded on Partners websites. After each live event, the recording on YouTube will still be available and these videos can also be embedded into the partner's websites in order to make them available to as many SMEs in Europe as possible.
The six parts of the series are designed to specifically meet the needs of SMEs in tourism and each will tackle a different topic looking at the unique needs, opportunities and challenges faced by businesses:
1. Your Business. Today’s Visitor. - January 14th 2015 at 16:00pm CET
This webinar will give an introduction to the series and offer complete insight into what it means to be a small or medium sized business welcoming visitors in 2015.
2. Marketing Your Business Online. - January 28th 2015 at 16:00pm CET
A practical guide to marketing your tourism business, whether an attraction, hotel, tour operator or even a destination, this webinar serves to run through key marketing basics which apply in all aspects of the tourism business.
3. Managing Your Online Reputation - February 11th 2015 at 16:00pm CET
Aimed at helping established businesses understand the importance of ‘reputation’ online, this webinar will introduce the importance of opinions, recommendations and reviews and provide practical tips on how to shape these to perform better as a business.
4. Importance of Content - February 25th 2015 at 16:00pm CET
Explaining the importance of content in tourism marketing and how to plan for, publish and disseminate great content to promote any business.
5. Succeeding in Social - March 11th 2015 at 16:00pm CET
Most businesses are aware of the importance of social media but many struggle to get to grips with the basics. This session will provide sound advice on how to effectively decide on and manage social media networks as part of a business strategy.
6. Thinking Mobile - April 1st 2015 at 16:00pm CET
Mobile is already part of and will increasingly dominate every aspect of travel. As something that businesses need to be aware of, this webinars learnings will help them understand the changes taking place and help them prepare for it.
For further information about the Series, visit the DTTT feature pages here.
More from #DTTT
In June we present:New Normal, Same VisitorsHow can destinations safely reopen to international visitors? What are the strategies behind the reopening and what's the role of DMOs? These are only few of the questions we asked to VisitJamaica, who told us how they successfully managed to keep the nation safe for both of international tourists and locals, developing effective protocols and solid [...]
In June we present:Staycation Storytelling with Visit Estonia – Weekly Tourism Impact Call: Week 13DTTT · Staycation Storytelling with Visit Estonia Where do destinations find inspiration for their campaigns during COVID-19? How do they convince people to travel again and engage with the local tourism sector? With the focus on recovery and the domestic restart, we have seen many different campaign approaches aimed at the domestic market. The latest [...]#domestic tourism #recovery #COVID-19 #visit-estonia #storytelling #strategy
In June we present:Why is Design Thinking so important in identifying solutions?
We are in an unprecedented moment in the industry’s history, which must redefine itself. Businesses must pivot, but with a purpose, destinations must demonstrate leadership, value and co-design a new future for tourism. In today’s remote world, amidst the uncertainty, we will enable the industry to develop empathy and co-create impactful outcomes for the benefit […]#solutions #recovery #remote design thinking #DMOs #strategy #tourism
In June we present:Creating an Inspiring Staycation Campaign with Visit Greenland – Weekly Tourism Impact Call: Week 12DTTT · Creating an Inspiring Staycation Campaign with Visit Greenland With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market and restart tourism? This is a key question for the industry which sees the staycation as a solution. The staycation is a movement [...]#Staycation #recovery #COVID-19 #strategy #tourism #Visit Greenland
In May we present:What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]#recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
In May we present:Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10
Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]#ecotourism #recovery #COVID-19 #sustainability #industry #tourism