Opinions: 

Travel Tech

Online travel booking site Expedia announced it will accept Bitcoin for hotel reservations beginning Wednesday this week. Users would just have to select Bitcoin as a payment option instead of current choices, including Visa, MasterCard, American Express, Discover, JCB, Diners Club and PayPal. The payment option is integrated using Coinbase, a digital wallet, as the processing option (Skift).

EARLY ADOPTER

Although Expedia isn’t the first online travel agency to accept Bitcoin as Calabasas, it is setting a standard as one of the major players in online travel. The first company in the travel sector to accept Bitcoins was California-based CheapAir, which began doing so for flights in November 2013 and also hotels in February 2014. Meanwhile other companies have started to offer similar schemes, such as MGM Resorts International and HomeAway, a vacation rental booking site. No major airline carriers have approved the currency for payments. For the time being, Expedia is only accepting Bitcoin for hotel reservations. The company will expand the payment option for other services depending on the success with hotels.

ADVANTAGES

Bitcoin enables electronic purchases, even though the currency isn't linked to any particular country. It's got technophiles excited, but its shift toward the mainstream has been difficult over the last year. However, Expedias push might help the currency to establish itself even more. Given that a major e-commerce site lending its brand clout to a new technology and making its sizeable customer base aware that it believes Bitcoin is legitimate, not risky, could help the crypto currency to become mainstream. In the US, the vast majority of customers pay with credit cards, but many other forms of payment are popular in other countries, and Bitcoin is particularly popular in southeast Asia.

 

Discussion

comments powered by Disqus

More from #DTTT

  • In June we present:
    Live: #DTTTCampus

    #DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
Show more
-->
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge