Undoubtedly, mobile growth has been quite essential in 2013 with Facebook now becoming the second biggest digital ad seller in the US. This is not really a big surprise but also shows the growing importance of mobile ads, as consumers’ mobile usage is increasing and digital ads are increasingly moving into the mobile space. In the US alone, mobile ad spending is expected to reach $9.6 billion in 2013 alone which is almost 23% of overall digital ad investments. It is also interesting to compare this year’s digital ad spending on mobile with that of 2010 which was less than 3% back then, showing that 2013 experienced a considerable growth in mobile ad spending (eMarketer 2013).
MOBILE AD GROWTH
Over the course of 2013, it is interesting to see that consumers are gradually shifting their focus from desktops to mobiles. This naturally has big implications for digital advertisement, as marketers now not only cater to desktop users, but mobile users are also targeted through mobile ads. In the US, Google and Facebook are both driving the growth in mobile ads and are also recipients of the growing market both in the US and also on an international scale. In 2013, it is predicted that Google’s net US digital ad revenue share was at 39.9% which meant a drop from 2012 by 1%. Facebook in comparison to that however managed to increase its digital ad spending from 5.9% in 2012 to 7.4% in 2013. Facebook can be considered as the biggest winner in the US with regards to its digital ad revenue share.
For 2014 and 2015, Facebook is considered to gradually increase its share in digital ad revenue to a total of 9% in 2015. Google is still remaining at the top with a growth to 42.3% until 2015 meaning that both Yahoo! and Microsoft will loose parts of their shares to both Facebook and Google over the years that drive the mobile ad spending growth quite strongly.
Facebook did overtake big players such as Yahoo, as Facebook’s mobile business really made the difference and raised the overall mobile ad revenue share this year. The social network is really growing with regards to mobile ads and in years to come a steady growth is predicted that clearly leaves other big players behind. With mobile being predicted to experience another strong growth in 2014, and many marketers wanting to really explore and grow in the mobile space, this will surely influence Facebook’s mobile ad revenue positively and will ensure that Facebook establishes itself as a strong mobile ad player in the industry.
More from #DTTT
In June we present:Creating an Inspiring Staycation Campaign with Visit Greenland – Weekly Tourism Impact Call: Week 12DTTT · Creating an Inspiring Staycation Campaign with Visit Greenland With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market and restart tourism? This is a key question for the industry which sees the staycation as a solution. The staycation is a movement [...]#Staycation #recovery #COVID-19 #strategy #tourism #Visit Greenland
In May we present:What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]#recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
In May we present:Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10
Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]#ecotourism #recovery #COVID-19 #sustainability #industry #tourism
In May we present:Digitalisation and Sustainability solutions for recovery – Weekly Tourism Impact Call: Week 9
As part of our efforts to react and support the industry, the #DTTT began hosting our popular Tourism Impact calls 2 months ago. Now going into the ninth consecutive week, we reflect on what has been an interesting and insightful journey so far. In many lively discussions, we’ve shared perspectives about COVID-19 impact, destination strategy […]#recovery #COVID-19 #sustainability #digitalisation #industry #tourism
In May we present:The Nordics COVID-19 Response
How have the Nordic countries responded to the crisis? At the #DTTT, we have seen different approaches throughout the Nordic region and wanted to find out more. In a highly insightful interview we brought together the Tourism boards representing the capital cities of Norway, Sweden, Finland and Denmark to discuss their response to the COVID-19 […]#The Nordics #Response #COVID-19 #DMOs #marketing #strategy
In May we present:What travel will look like in the future with Doug Lansky – Weekly Tourism Impact Call: Week 8
In our highly anticipated eighth Tourism Impact call, we discussed the different approaches of destinations who are at various stages of the recovery process. Recovering destinations are now looking for innovative product solutions as restrictions begin to ease and businesses start to re-open. Whilst for other destinations their recovery plans are still at the research […]#Doug Lansky #COVID-19 #DMOs #industry #strategy #tourism