While Facebook regularly redesigns its layout, prompting mass joy and irritation alike amongst its many users, the Facebook news feed’s look has remained constant for many years. Following the announcement last week of a news feed revamp, it is important for marketers to adapt their Facebook strategies alongside (HubSpot).
The new news feed look and feel aims to clean up the homepage and pull attention onto the content being shared, and places a great emphasis on visual content. Positioned via the line “Goodbye Clutter. Hello bright, beautiful stories”, this change in design is highly influenced by the mobile app displays, and will see a consistent display across devices.
All about visuals
Having identified that 50% of all content currently being posted on Facebook is visual, the news feed redesign makes quality image content key. Visual stories will rule the new homepage, with larger photos, maps displayed alongside check-ins and page likes announced on friends’ feeds with the page’s cover and default photos previewed.
Additionally, the new format encourages the creation of engaging content; most-shared posts will feature within their own section highlighting popular content. With the introduction of personalised, distinct feeds for friends, businesses, brands and so on, engaging content is also vital as having a fan push your content onto their friends-only feed is the only way it’s going to get there!
It is crucial for DMOs to promote rich and engaging content. With every like received, a network of potential fans will catch a visual glimpse of your page, and with every post shared the more likely it is for new fans to receive your message. Further, with the size and importance of images amplified, cut down text-based posts and transfer the information into an image format.
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