While Facebook regularly redesigns its layout, prompting mass joy and irritation alike amongst its many users, the Facebook news feed’s look has remained constant for many years. Following the announcement last week of a news feed revamp, it is important for marketers to adapt their Facebook strategies alongside (HubSpot).
The new news feed look and feel aims to clean up the homepage and pull attention onto the content being shared, and places a great emphasis on visual content. Positioned via the line “Goodbye Clutter. Hello bright, beautiful stories”, this change in design is highly influenced by the mobile app displays, and will see a consistent display across devices.
All about visuals
Having identified that 50% of all content currently being posted on Facebook is visual, the news feed redesign makes quality image content key. Visual stories will rule the new homepage, with larger photos, maps displayed alongside check-ins and page likes announced on friends’ feeds with the page’s cover and default photos previewed.
Additionally, the new format encourages the creation of engaging content; most-shared posts will feature within their own section highlighting popular content. With the introduction of personalised, distinct feeds for friends, businesses, brands and so on, engaging content is also vital as having a fan push your content onto their friends-only feed is the only way it’s going to get there!
It is crucial for DMOs to promote rich and engaging content. With every like received, a network of potential fans will catch a visual glimpse of your page, and with every post shared the more likely it is for new fans to receive your message. Further, with the size and importance of images amplified, cut down text-based posts and transfer the information into an image format.
More from #DTTT
In April we present:Strengthening Knowledge Share for City DestinationsCanterbury, United Kingdom, 28th April 2021 The Digital Tourism Think Tank (DTTT) today announced its renewed support for city destinations by strengthening the existing cooperation with European Cities Marketing (ECM). Working together with the philosophy of embracing a ‘partnership-led recovery’, members of both organisations will now benefit from four new areas of cooperation, including a [...]
In March we present:Digitalisation in times of COVIDImpacts on operations, business models and employees This week, our CEO, Nicholas Hall, has taken part in the Euractiv virtual conference. We have been working a lot on Digitalisation - it has been the DTTT's focus for years, although it faded a bit lately, giving space to other major subjects like sustainability, content & [...]#virtual event #travel industry #operations #employees #euractiv #recovery #COVID-19 #agile #discussion #panel #team #business #Development #SMEs
In January we present:How are consumer attitudes shaping Travel trends in 2021?This week we caught up with YouGov to share some insights on the latest travel trends for 2021. With a new year ahead, we wanted to check how travel sentiment has been evolving across different markets and customer segments. How is the pandemic affecting travel intentions compared to 2020? How is consumer sentiment shaping domestic and [...]#yougov #covid #travel sentiment #travel trends 2021 #2021 #restrictions #lockdown #Staycation #COVID-19 #travel #travel trends
In December we present:X. Imagine RecapThe last day of X. Festival was probably the most unique: two tracks were available to be followed. One was packed with talks and presentations from the most visionary tourism leaders, the second one was a line-up of live roundtables aimed at answering the most debated questions in tourism. Let’s recap on what we [...]#reshapingtravel
In December we present:X. Rebuild RecapThe third day of X. Festival has been incredibly insightful. We have heard from leaders in the data and research sectors, who helped us understand what is happening in the market and how to prepare for recovery through sharing invaluable insights and forecasts. Let’s recap on what we have seen on X. Rebuild. We [...]#reshapingtravel
In December we present:X. Engage RecapDay 4 of X. Festival was all about trends, digital consumer behaviour, influencers and creators, engagement and content. Let’s recap on what we have seen on X. Engage. Alex Herrmann, Director of UK & Ireland at Switzerland Tourism, gave us another daily dose of Switzerland. Ben Shacham, Culture Trip, opened the day with an [...]#reshapingtravel