DMO Stories

Fáilte Ireland is the national tourism development authority and was established in 2003 to guide and promote tourism as a leading indigenous component of the Irish economy. According to Daragh Anglim, Fáilte Ireland’s Head of Marketing, the vast majority of people use the internet to research their holidays. People want to see where they are going even before they get here.

Partnering with Google on this project means that millions worldwide will get to explore these beautiful remote parts of Ireland through stunning panoramic imagery. We believe that when they these images people will be encouraged to make the crucial decision to come over here to see the real thing.

In Fáilte Ireland, we are constantly searching for the most innovative and effective ways to give Ireland an edge in the competitive global tourism market.

We have world-class landscapes, sights and experiences - the more we can share, the more visitors we can attract. The use of Google Trekker was, therefore, a logical and welcome addition to our significant investment and focus on digital channels to promote Ireland.

This means some of Ireland’s Best Beauty Spots are now just a mouse click away. Fáilte Ireland and Google have put Ireland’s remotest beauty spots on Street View for millions to access. Images of some of Ireland’s most remote and beautiful locations are now available to view for the first time on Google’s Street View. Locations such as Erris Head Loop on the Wild Atlantic Way, Melifont Abbey in Ireland’s Ancient East and Howth Head in Dublin can now be accessed in Street View and seen from all angles with 360-degree views.

Throughout last year, Fáilte Ireland borrowed the Google Trekker to document many of Ireland’s remotest tourism beauty spots for Google Street View, along the Wild Atlantic Way, throughout Ireland’s Ancient East and in Dublin city and county. It is these captured images which are now available to viewers worldwide.

failte ireland

Google Trekker is the newest piece of equipment in Google’s fleet of Street View technologies including the Car, Trike, Snowmobile and others. To learn more about these, you can click here. The Google Trekker was accessed by Fáilte Ireland through Google’s ‘Trekker Loan Programme’ and was used to capture Street View imagery in remote places where the car can’t go.

Throughout last year, Fáilte Ireland captured footage of many places people have not been able to see on Google Streetview in order to put some of Ireland’s most beautiful sights on the Street View map.

The Trekker is a wearable backpack, with a camera system on top, designed by Google. The Trekker can be walked through pedestrian walkways or trails on foot, and automatically gathers images as it goes.

Starting along the Wild Atlantic Way, Fáilte Ireland employees captured sights such as islands like Inishbofin, Achill, the Blaskets and Dun Aengus on Inish Mor as well as other significant destinations such as Sliabh Liag, Croagh Patrick and Mizen Head.

Fáilte Ireland also captured many of the highlights of ‘Ireland’s Ancient East’, including the narrow streets of medieval towns, the grounds of stately homes and iconic attractions such as Newgrange. The specialised camera was also used to capture parts of the Dublin experience, particularly many of its scenic walks in places such as Howth Head, Sandycove and the Royal Canal.

Commenting on partnering with Fáilte Ireland and the advantages which Street View can bring to tourism, Emily Clarke, Communications Manager with Google highlighted that Google Trekker can capture Street View imagery in some of the world’s remotest places, places where the car just can’t go. And now, people around the world will be able to see the beautiful landscape of Ireland’s east coast and beyond right from their phone or computer.


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