Fashion in Antwerp

Opinions: 

DMO Stories

Fashion in Antwerp is a niche app that was created by Antwerp Tourism & Conventions for the purpose of showcasing what the city has to offer with regards to Fashion. Due to its nice content in the form of 5 themed routes that visitors in the city can follow and discover and both unique images and videos that showcase the content even further make this app very special. It is therefore no surprise that the Fashion in Antwerp app won the last edition of the DTTTAwards for the mobile category  (DTTTAwards 2013).

FASHION IN ANTWERP

The city of Antwerp has a vibrant fashion scene that has a long tradition and is also home to the world's renowned Fashion Academy which is situated in Antwerp. Fashion students from all over the world join Antwerp's Fashion Academy each year to learn about the trade and get a profound fashion education. The fashion museum and the vast amount of creative companies all over the city of Antwerp also emphasise the fact that fashion and creativity are deeply rooted into the city. Antwerp's Six are probably the most famous fashion designers known in the world as former members of Antwerp's Fashion Academy.

THE APP

The city of Antwerp designed an app to express their vibrant fashion scene and to attract Fashion tourists to the city. The application includes Fashion Maps and is available for iOS and Android. Once visitors have downloaded the app, it is available in 4 different languages and users can walk along 5 themed routes in the city and discover through images and videos what happens in the fashion scene sometimes behind closed doors, as in the case of the Fashion Academy only students are allowed access. Throughout the city, over 64 different locations are covered in the app and more than 400 images and 15 videos are additionally showing off the city and its Fashion scene. Antwerp Tourism and Conventions are particularly proud of the unique content in the app and also for visitors walking around the city, the app still has some surprises for them. When visiting Antwerp, extra information can be unlocked which is GPS triggered. The vast amount of image galleries, videos and behind the scenes material also adds a unique feel to the app.

All information can be found on the application’s website: fashioninantwerp.be.

Antwerp

More from #DTTT

  • In June we present:
    Creating an Inspiring Staycation Campaign with Visit Greenland – Weekly Tourism Impact Call: Week 12
    DTTT · Creating an Inspiring Staycation Campaign with Visit Greenland With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market and restart tourism? This is a key question for the industry which sees the staycation as a solution. The staycation is a movement [...]
    #Staycation #recovery #COVID-19 #strategy #tourism #Visit Greenland
  • In May we present:
    What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11
    DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]
    #recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
  • In May we present:
    Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10

    Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]

    #ecotourism #recovery #COVID-19 #sustainability #industry #tourism
  • In May we present:
    Digitalisation and Sustainability solutions for recovery – Weekly Tourism Impact Call: Week 9

    As part of our efforts to react and support the industry, the #DTTT began hosting our popular Tourism Impact calls 2 months ago. Now going into the ninth consecutive week, we reflect on what has been an interesting and insightful journey so far. In many lively discussions, we’ve shared perspectives about COVID-19 impact, destination strategy […]

    #recovery #COVID-19 #sustainability #digitalisation #industry #tourism
  • In May we present:
    The Nordics COVID-19 Response

    How have the Nordic countries responded to the crisis? At the #DTTT, we have seen different approaches throughout the Nordic region and wanted to find out more. In a highly insightful interview we brought together the Tourism boards representing the capital cities of Norway, Sweden, Finland and Denmark to discuss their response to the COVID-19 […]

    #The Nordics #Response #COVID-19 #DMOs #marketing #strategy
  • In May we present:
    What travel will look like in the future with Doug Lansky – Weekly Tourism Impact Call: Week 8

    In our highly anticipated eighth Tourism Impact call, we discussed the different approaches of destinations who are at various stages of the recovery process. Recovering destinations are now looking for innovative product solutions as restrictions begin to ease and businesses start to re-open. Whilst for other destinations their recovery plans are still at the research […]

    #Doug Lansky #COVID-19 #DMOs #industry #strategy #tourism
Show more
© 2017 Digital Tourism Think Tank