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The Digital Era requires tourism organisations and destinations to use Information Communication Technologies and adopt eTourism innovations to strengthen their competitiveness. This event gives the opportunity to showcase research undertaken by the eTourism Lab at the School of Tourism, Bournemouth University and engage in dialogue with tourism, travel, hospitality, as well as technology and marketing professionals on the emerging innovations in the marketplace (eTourism Lab).


The eTourism Innovations in the digital era event will take place at Bournemouth University on 10 June 2013. The following programme lines out the day event and general topics that will be presented and discussed:

13:00-13:30 Registration and Welcome

13:30 -15:30 eTourism innovations and tourism and hospitality competitiveness

15:30-16:00 Break

16:00-18:00 eTourism Innovations and the future applications and reengineering of travel experience

18:00-18:30: Networking

18:30-late Informal get together - dinner - drinks at SLUG and LETTUCE Pub Bournemouth

Cutting-edge issues

  • Social Media, Location Based and Mobile (SoLoMo) Marketing
  • Social Transformation and the new generation of ‘digital travellers’
  • Augmented Reality and Gaming
  • Online Reputation and E-Branding

Professor Dimitrios Buhalis from Bournemouth University had the following to say about the event: “IFITT and the School of Tourism are looking forward to an exciting day full of vibrant discussions that are highly relevant in the digital era, which requires tourism organisations and destinations to use information and communication technologies to strengthen their competitiveness.”

Register for the FREE event at //etourisminnovations.eventbrite.co.uk

The Digital Tourism Think Tank at the event

Our team will be in Bournemouth for the event and will give you an insight into what is happening in digital, reflecting the latest research being presented at the event. We believe it is absolutely crucial to share and promote cutting-edge research on digital and show marketers and tourism professionals what they can learn and take away from the insights gained at the event. We will also interview experts and share their knowledge with you by featuring the content on our site, so stay tuned for some great content coming up in June!

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