Yesterday, Tnooz featured quite an interesting article about the first destination that has a gesture controlled tourism website. This is quite something special in tourism and certainly something we have not seen yet in the industry. Are gestured controlled websites a hint of future look and functionality of tourism websites? We are not sure yet, if it can be considered as one of the key elements future tourism websites will have. Kerala Tourism however, have developed this gesture controlling feature within their website. Kerala is a state in the south-west region of India and has certainly taken technology implementation very serious by using gesture control technologies for their website (Tnooz).
Why a gesture controlled website?
Kerala Tourism introduced the gesture controlled website to celebrate their monsoon season and spread the word to travellers worldwide. At the moment, the site only works when using Chrome and needs a webcam to function as gestures will move you around the website content. The site is very image driven, showcasing the destination in the monsoon season. This approach in terms of integrating new technologies into tourism websites is innovative and can deliver a whole new user experience for travellers getting inspired and informed through using gestures as a way to move through the website content.
Does it work?
The gesture controlled website does work and it is certainly fun to play around with the different content. However, users need to get used to this new way of moving around the website. The gestures need to be controlled, and users might take a couple of minutes to get used to this new gesture control feature. The visual content is stunning and delivers a unique experience of “discovering Kerala as a tourism destination”.
A success story?
According to Tnooz’s interview, it took 3 weeks to get the website ready and people are loving the idea. This is not a surprise as it is something innovative, new and unique in tourism so far. Currently, the website has been shared by around 12,000 Facebook users, 88 Google+ users and was tweeted 172 times. This is quite a big reach already and will only increase as more and more travellers are using this new technology to enhance the visitor experience of a destination website. In the future, it will be interesting to see whether other destinations, NTOs or Cities are picking up this idea and build gesture controlled sites.
Discussioncomments powered by Disqus
More from #DTTT
In May we present:Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board
Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.
In May we present:Meet…Kevin Wright from Travel Oregon
In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]
In May we present:Meet…Gloria Loree from Destination Canada
We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.#brand experiences #destination canada #brand narrative #brand stories
In May we present:Meet…Daniel Bury VR Filmmaker
Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.#VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
In May we present:5 Reasons Why to Visit #DTTTCampus 2019
In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.#dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
In May we present:Meet…Paul Kubalek – Digital Media Manager at Saalbach Hinterglemm
Paul will be joining us at #DTTTCampus alongside a panel of other DMOs to talk about working with influencers, the story behind the ‘Storybase’ campaign and the kind of results they’ve seen since this campaign began.#influencer experiences #storybase #influencer marketing #influencer