Opinions: 

Travel Tech

Yesterday, Tnooz featured quite an interesting article about the first destination that has a gesture controlled tourism website. This is quite something special in tourism and certainly something we have not seen yet in the industry. Are gestured controlled websites a hint of future look and functionality of tourism websites? We are not sure yet, if it can be considered as one of the key elements future tourism websites will have. Kerala Tourism however, have developed this gesture controlling feature within their website. Kerala is a state in the south-west region of India and has certainly taken technology implementation very serious by using gesture control technologies for their website (Tnooz).

Why a gesture controlled website?

Kerala Tourism introduced the gesture controlled website to celebrate their monsoon season and spread the word to travellers worldwide. At the moment, the site only works when using Chrome and needs a webcam to function as gestures will move you around the website content. The site is very image driven, showcasing the destination in the monsoon season. This approach in terms of integrating new technologies into tourism websites is innovative and can deliver a whole new user experience for travellers getting inspired and informed through using gestures as a way to move through the website content.

Does it work?

The gesture controlled website does work and it is certainly fun to play around with the different content. However, users need to get used to this new way of moving around the website. The gestures need to be controlled, and users might take a couple of minutes to get used to this new gesture control feature. The visual content is stunning and delivers a unique experience of “discovering Kerala as a tourism destination”.

A success story?

According to Tnooz’s interview, it took 3 weeks to get the website ready and people are loving the idea. This is not a surprise as it is something innovative, new and unique in tourism so far. Currently, the website has been shared by around 12,000 Facebook users, 88 Google+ users and was tweeted 172 times. This is quite a big reach already and will only increase as more and more travellers are using this new technology to enhance the visitor experience of a destination website. In the future, it will be interesting to see whether other destinations, NTOs or Cities are picking up this idea and build gesture controlled sites.

More from #DTTT

  • In February we present:
    Shaping Vienna – A New Visitor Economy Strategy for the Vienna Tourist Board

    Sustainable tourism growth is at the forefront of destination strategy today, proposing new visions and objectives for the future of the visitor economy. The Vienna Tourist Board presents its Visitor Economy Strategy 2025, Shaping Vienna, reflecting a new era of tourism that targets sustainable development with an emphasis on adding value for the city, its […]

    #Visitor Economy Strategy #sustainable tourism #add value #Vienna Tourist Board
  • In February we present:
    Travel Oregon – Rethinking Content Styles

    For Travel Oregon, content has taken several changes in direction over the years, with a timeline of multiple successful campaigns under its name. This is a great example of a DMO that has adapted its content style over time to align with the ever-changing travel landscape, highlighting the role of sustainability and its impact, and […]

    #rethinking content style #brand dna #sustainability #travel oregon #brand-values #differentiation
  • In January we present:
    #ClientStories Visit Brussels | Full Digital Transformation

    The Digital Tourism Think Tank conducted a full Digital Transformation assessment and organisational audit of Visit Brussels, looking at every single aspect of the organisation and its digital activities.  Using our carefully curated 12-step approach, we reviewed the organisation from a completely holistic perspective, analysing everything from the organisational structure to the visitor cycle and […]

    #digital content strategy #brand transformation #Visit Brussels #digital transformation #design-thinking #Knowledge Exchange
  • In January we present:
    Visit California – The Pivotal Brand Touchpoint

    Visit California is a DMO that is really leading the way when it comes to leveraging the destination brand story, and has long been a destination that we here at the #DTTT consider to be a best practice when it comes to delivering compelling content, all year round.   Visit California understands the importance of […]

    #brand desire #brand story #visit California #touchpoints #brand-identity #content strategy
  • In January we present:
    Digitising a Destination with Tourisme Bretagne

    Today, the travel industry finds itself in an unprecedented position. The competition has never been so high and with the issue of sustainability rife within the industry and world as a whole, DMOs are striving to implement initiatives that support sustainable growth for the destination, tourists and all stakeholders involved.  The Federation of Breton Tourist […]

    #Tourisme Bretagne #sustainable tourism #customer journey #DTTT-global #digital strategy #digitalisation
  • In January we present:
    How Destination Canada evolved from a Destination Brand to a Passion Brand

    For destination marketers today, the biggest challenge is to keep up with the speed of change and the ever-changing traveller. So how best to stand out from the competition? Is it through technology? Offers? Experiences? Brand?  Here is an extract of Destination Canada’s talk about brand transformation.  We have highlighted the key messages.  The full […]

    #brand journey #transformational travel #passion brand #Brand evolution #destination canada #strategy
Show more
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge