Foursquare Logo


Travel Tech

Augmented reality is predicted to be one of the major trends in tourism and we have previously featured 10 best practice examples of how augmented reality is used in tourism. Now, Foursquare as a very popular location-based service is also tapping into augmented reality as it has quite an entertaining nature by working on augmented reality features. Certain demographics can already use these features, which undoubtedly sounds very exciting. How can these changes impact on consumers’ social network usage and consumer behaviour? For tourism organisations and destinations, it is very important to be aware of these kind of developments in order to stay ahead of the competition (QRCodePress).

Why Augmented Reality?

Augmented reality is on the market for a couple of years now, but only a small number of consumers are already making use of augmented reality features. On the app market there are hundreds of augmented reality apps available but some are just unusable because of information overload or consumers download them but never actually use them. So why is Foursquare investing into augmented reality features? The answer to that is quite simple: they believe it can be a powerful tool for consumers. After developing an augmented reality feature, consumers in certain demographics can now experience the world around them in a new way.

AR Foursquare Feature

Consumers can now view a location in real-time and this view is being captured by a real camera. The feature allows consumers to get superficial information about the location. This actually means that travellers for example could see if there is a queue at a restaurant in real time. For tourism, this could be a very helpful augmented reality feature provided by Foursquare. Currently, only Nokia Lumia users can actually benefit from this feature as Foursquare is testing the feature before it becomes available for the wider public.

Consumers and AR Features

Augmented reality features are supposed to have an entertainment value and consumers normally respond well to entertainment features. However, if Foursquare’s new feature will become available to the wider public soon is still unclear. However, it is an interesting step and with more and more consumers using their mobile phones for all kinds of things, Foursquare might tap into a field that is not being explored by other networks at the moment. The tourism industry certainly needs to be aware of this as there might be issues arising from the feature. It seems this is another step to increase the transparency of locations and can appeal to consumers on a social level.



More from #DTTT

  • In June we present:
    New Normal, Same Visitors
    How can destinations safely reopen to international visitors? What are the strategies behind the reopening and what's the role of DMOs? These are only few of the questions we asked to VisitJamaica, who told us how they successfully managed to keep the nation safe for both of international tourists and locals, developing effective protocols and solid [...]
  • In June we present:
    Staycation Storytelling with Visit Estonia – Weekly Tourism Impact Call: Week 13
    DTTT · Staycation Storytelling with Visit Estonia Where do destinations find inspiration for their campaigns during COVID-19? How do they convince people to travel again and engage with the local tourism sector? With the focus on recovery and the domestic restart, we have seen many different campaign approaches aimed at the domestic market. The latest [...]
    #domestic tourism #recovery #COVID-19 #visit-estonia #storytelling #strategy
  • In June we present:
    Why is Design Thinking so important in identifying solutions?

    We are in an unprecedented moment in the industry’s history, which must redefine itself. Businesses must pivot, but with a purpose, destinations must demonstrate leadership, value and co-design a new future for tourism. In today’s remote world, amidst the uncertainty, we will enable the industry to develop empathy and co-create impactful outcomes for the benefit […]

    #solutions #recovery #remote design thinking #DMOs #strategy #tourism
  • In June we present:
    Creating an Inspiring Staycation Campaign with Visit Greenland – Weekly Tourism Impact Call: Week 12
    DTTT · Creating an Inspiring Staycation Campaign with Visit Greenland With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market and restart tourism? This is a key question for the industry which sees the staycation as a solution. The staycation is a movement [...]
    #Staycation #recovery #COVID-19 #strategy #tourism #Visit Greenland
  • In May we present:
    What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11
    DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]
    #recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
  • In May we present:
    Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10

    Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]

    #ecotourism #recovery #COVID-19 #sustainability #industry #tourism
Show more
© 2017 Digital Tourism Think Tank