Foursquare Logo

Opinions: 

Travel Tech

Augmented reality is predicted to be one of the major trends in tourism and we have previously featured 10 best practice examples of how augmented reality is used in tourism. Now, Foursquare as a very popular location-based service is also tapping into augmented reality as it has quite an entertaining nature by working on augmented reality features. Certain demographics can already use these features, which undoubtedly sounds very exciting. How can these changes impact on consumers’ social network usage and consumer behaviour? For tourism organisations and destinations, it is very important to be aware of these kind of developments in order to stay ahead of the competition (QRCodePress).

Why Augmented Reality?

Augmented reality is on the market for a couple of years now, but only a small number of consumers are already making use of augmented reality features. On the app market there are hundreds of augmented reality apps available but some are just unusable because of information overload or consumers download them but never actually use them. So why is Foursquare investing into augmented reality features? The answer to that is quite simple: they believe it can be a powerful tool for consumers. After developing an augmented reality feature, consumers in certain demographics can now experience the world around them in a new way.

AR Foursquare Feature

Consumers can now view a location in real-time and this view is being captured by a real camera. The feature allows consumers to get superficial information about the location. This actually means that travellers for example could see if there is a queue at a restaurant in real time. For tourism, this could be a very helpful augmented reality feature provided by Foursquare. Currently, only Nokia Lumia users can actually benefit from this feature as Foursquare is testing the feature before it becomes available for the wider public.

Consumers and AR Features

Augmented reality features are supposed to have an entertainment value and consumers normally respond well to entertainment features. However, if Foursquare’s new feature will become available to the wider public soon is still unclear. However, it is an interesting step and with more and more consumers using their mobile phones for all kinds of things, Foursquare might tap into a field that is not being explored by other networks at the moment. The tourism industry certainly needs to be aware of this as there might be issues arising from the feature. It seems this is another step to increase the transparency of locations and can appeal to consumers on a social level.

 

 

Discussion

comments powered by Disqus

More from #DTTT

  • In September we present:
    Think Sustainably with Helsinki Marketing

    The city of Helsinki is determined to reduce emissions by 60% by 2030 and to be completely carbon neutral by 2035. Find out how the city is implementing initiatives to achieve this goal.

    #think sustainably #sustainable destination #sustainable tourism #Helsinki
  • sustainable tourism
    In August we present:
    Designing Sustainable Destinations

    How one destination aims to get 20 destinations, 1,000 businesses and the entire destination socially, economically and ecologically sustainable by 2030.

    #sustainable destinations #sustainable travel finland #responsible tourism #sustainable tourism
  • game of thrones tourism
    In July we present:
    5 Questions with Tourism Ireland

    Whether you are a fan or not, HBO’s Game of Thrones is undeniably a truly global phenomenon, captivating the world throughout its 8 gripping seasons. Lannister, Stark, Baratheon, Targaryen – which of the infamous houses will reign supreme and rule the Seven Kingdoms? In between brutal battles and fire breathing dragons, Game of Thrones was […]

    #film tourism #game of thrones #northern ireland #HBO #screen tourism #Tourism Ireland #visitor experience
  • tourist intelligence system
    In July we present:
    Buenos Aires Tourist Intelligence System

    We explore the use of valuable data from multiple touchpoints in the visitor journey to shape the destination experience and understand tourism flows to manage the destination’s tourism supply, and develop a marketing strategy around key data insights.

  • gamification for tourism
    In July we present:
    How to Gamify the Visitor Experience

    At #DTTTCampus, Léna Deschamps-Peugeot from Urban Expé led our workshop on How to Gamify the Visitor Experience. Here are some handy takeaways.

    #gamify #gamifying #destination experience #customer loyalty #gamification #visitor experience
  • In June we present:
    Live: #DTTTCampus

    #DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]

Show more
-->
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge