Wifi

Opinions: 

Travel Tech

Digital marketing plays an intrinsic part in promoting companies and products, and encouraging customers to engage and build relationships with brands. When it comes to the travel industry, a crucial factor that can often hinder the effectiveness of a destination or tourism organisation’s digital work in connecting with travellers within their destinations is Internet connectivity. With roaming Internet charges associated with exceedingly high costs and local SIM cards a hassle to obtain, most tourists are left with little opportunity to constantly share and enhance their experience via online means.

iTaiwan Wireless Network

As reported by Skift, Taiwan is one destination that has noticed and addressed this problem.  Having been one of the first countries in the world to offer free wifi connectivity to its citizens, the Taiwanese government has now extended this service to foreign visitors to the country. The ‘iTaiwan’ wireless network was launched in 2011 for locals, with over 4000 hotspots now, across major tourist sites, transportation hubs, cultural locations and government offices. This month, tourists’ tapping up of this service has been made much easier, as they can open their own iTaiwan accounts by simply showing passport identification at any Taiwan Tourism Bureau counters/centres across the country.

Taking the Example

Taiwan’s idea to extend their free local Wi-Fi service to visiting travellers is one that other destinations and tourism organisations should definitely consider as they look forward. Not only does allowing visitors constant Internet access create a positive impression of the country and the services it offers, but it enables travellers to promote the destination on-the-go, sharing their impressions and user-generated content with their networks. Taiwan’s free Wi-Fi is hence a win-win situation for the local tourist board and the country’s visitors; one which other destinations can take as an example.

 

More from #DTTT

  • In December we present:
    X. Imagine Recap
    The last day of X. Festival was probably the most unique: two tracks were available to be followed. One was packed with talks and presentations from the most visionary tourism leaders, the second one was a line-up of live roundtables aimed at answering the most debated questions in tourism.   Let’s recap on what we [...]
    #reshapingtravel
  • In December we present:
    X. Rebuild Recap
    The third day of X. Festival has been incredibly insightful. We have heard from leaders in the data and research sectors, who helped us understand what is happening in the market and how to prepare for recovery through sharing invaluable insights and forecasts.   Let’s recap on what we have seen on X. Rebuild. We [...]
    #reshapingtravel
  • In December we present:
    X. Engage Recap
    Day 4 of X. Festival was all about trends, digital consumer behaviour, influencers and creators, engagement and content.   Let’s recap on what we have seen on X. Engage. Alex Herrmann, Director of UK & Ireland at Switzerland Tourism, gave us another daily dose of Switzerland. Ben Shacham, Culture Trip, opened the day with an [...]
    #reshapingtravel
  • In December we present:
    X. Purpose Recap
    The second day of X. Festival is over. We have now gone through 40% of the programme.   Let’s recap on what we have seen today, on X. Purpose. Alex Herrmann, Director of UK & Ireland at Switzerland Tourism, gave us another daily dose of Switzerland. We have opened the day with an incredible piece of [...]
  • In November we present:
    X. Disrupt Recap
    The first day of X. Festival is over, which is like saying that we have gone through 20% of the programme. As you can well imagine, there is still a lot to be explored.  Let’s recap on what we have seen today, on X. Disrupt. Alex Herrmann, Director of UK & Ireland at Switzerland Tourism, [...]
  • In November we present:
    Accelerating Travel Innovation after Coronavirus: From Tragedy to Hope
    How can the travel industry take the global crisis as an opportunity to accelerate innovation? Caroline Bremner, Head of Travel Research at Euromonitor International, will share insights from their last research, providing a unique perspective on the great opportunities for tourism organisations and businesses in the field of innovation. As part of a series of [...]
Show more
© 2020 Digital Tourism Think Tank