Travel Tech

Digital marketing plays an intrinsic part in promoting companies and products, and encouraging customers to engage and build relationships with brands. When it comes to the travel industry, a crucial factor that can often hinder the effectiveness of a destination or tourism organisation’s digital work in connecting with travellers within their destinations is Internet connectivity. With roaming Internet charges associated with exceedingly high costs and local SIM cards a hassle to obtain, most tourists are left with little opportunity to constantly share and enhance their experience via online means.

iTaiwan Wireless Network

As reported by Skift, Taiwan is one destination that has noticed and addressed this problem.  Having been one of the first countries in the world to offer free wifi connectivity to its citizens, the Taiwanese government has now extended this service to foreign visitors to the country. The ‘iTaiwan’ wireless network was launched in 2011 for locals, with over 4000 hotspots now, across major tourist sites, transportation hubs, cultural locations and government offices. This month, tourists’ tapping up of this service has been made much easier, as they can open their own iTaiwan accounts by simply showing passport identification at any Taiwan Tourism Bureau counters/centres across the country.

Taking the Example

Taiwan’s idea to extend their free local Wi-Fi service to visiting travellers is one that other destinations and tourism organisations should definitely consider as they look forward. Not only does allowing visitors constant Internet access create a positive impression of the country and the services it offers, but it enables travellers to promote the destination on-the-go, sharing their impressions and user-generated content with their networks. Taiwan’s free Wi-Fi is hence a win-win situation for the local tourist board and the country’s visitors; one which other destinations can take as an example.



comments powered by Disqus

More from #DTTT

  • In June we present:
    Live: #DTTTCampus

    #DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
Show more
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge