Digital marketing plays an intrinsic part in promoting companies and products, and encouraging customers to engage and build relationships with brands. When it comes to the travel industry, a crucial factor that can often hinder the effectiveness of a destination or tourism organisation’s digital work in connecting with travellers within their destinations is Internet connectivity. With roaming Internet charges associated with exceedingly high costs and local SIM cards a hassle to obtain, most tourists are left with little opportunity to constantly share and enhance their experience via online means.
iTaiwan Wireless Network
As reported by Skift, Taiwan is one destination that has noticed and addressed this problem. Having been one of the first countries in the world to offer free wifi connectivity to its citizens, the Taiwanese government has now extended this service to foreign visitors to the country. The ‘iTaiwan’ wireless network was launched in 2011 for locals, with over 4000 hotspots now, across major tourist sites, transportation hubs, cultural locations and government offices. This month, tourists’ tapping up of this service has been made much easier, as they can open their own iTaiwan accounts by simply showing passport identification at any Taiwan Tourism Bureau counters/centres across the country.
Taking the Example
Taiwan’s idea to extend their free local Wi-Fi service to visiting travellers is one that other destinations and tourism organisations should definitely consider as they look forward. Not only does allowing visitors constant Internet access create a positive impression of the country and the services it offers, but it enables travellers to promote the destination on-the-go, sharing their impressions and user-generated content with their networks. Taiwan’s free Wi-Fi is hence a win-win situation for the local tourist board and the country’s visitors; one which other destinations can take as an example.
Discussioncomments powered by Disqus
More from #DTTT
In March we present:Shaping the Destination Brand through Video Storytelling
Video storytelling is a powerful tool when it comes to destination marketing. Not only does it bring your destination to life in its most inspirational form, but it effectively communicates the all-important stories and experiences#video storytelling #content creator #content #storytelling
In April we present:Creating Valuable Content for DMOs
Not only is the value in capturing a great picture, but also in conveying strong emotion and feeling through the photography to engage and resonate with your audience, and ultimately evoke a similar feeling.#content creator #Photography #social content
In March we present:3 Takeaways Influencers can teach DMOs
With new trends, algorithm changes, platform regulations and the continual evolution of consumer behaviour, influencer marketing is a powerful means to leverage your brand and tell your story in an authentic way, but are we nearing the end of the influencer marketing effect?
In March we present:Changing Visitor Perceptions Through User-Generated Content
User-generated content, also known as UGC, is somewhat invaluable in terms of a DMO’s content strategy, especially when it comes to challenging people’s perceptions.#user-generated #consumer generated #customer generated content #UGC #user generated content
In March we present:Creating Highly Engaging Visuals with Cinemagraphs
At #DTTTCampus in Jersey last year, the workshop learnt how to create incredible cinemagraphs and how they can be used on DMO websites and social channels#cinemagraphs #content creator #content-creation
In February we present:How Visit Oslo Translates Values through Strong Content Marketing
This year we’ve chosen to hold the event in Oslo for a number of reasons. Not only does this beautiful city have the most picturesque scenery with 40 islands and 343 lakes, it is also the European Capital 2019 and in the process of being certified as a sustainable destination.