Web design has changed immensely in the past decade, particularly in terms of switching from static to dynamic content and recognising the importance of having regularly updated information, which is an essential part of a visually strong website. This was all encouraged by the importance of the ever-growing use of social networks. Their integration within websites has become crucial; enabling the sharing of content and creating better visibility for distributed information now essential (Search Engine Watch).
Content and user interactions
User habits have changed drastically since the pre- social media era. Nowadays, it is crucial that content is enabled for sharing and other forms of online interactions. However, it is important for visitors to be able to converse on and arrange the content according to their own needs to be able to sifter through it more efficiently. The personalisation of content that the Digital Tourism Think Tank spoke about in our tête-à-tête feature, illustrating Visit Cornwall and Visit Brussels’ approaches of enhancing their visitors’ web experience by providing them customisation tools on their sites is a great example of this.
Strong visual approach and use of responsive design
As we have already seen, strong visuals are a crucial part of the content when marketing a travel destination online, with images and videos being almost equally important. The delivery of such rich media should be optimised best through the use of HTML5 capabilities, alongside a responsive design that will adapt to both desktop and laptop screen resolutions while being presented in a similar fashion on mobile devices. The use of responsive design has its disadvantages, particularly when it comes to financing, however if your budget allows it do not think twice about going down that road.
The multi device world we are living in today requires thorough planning when deciding on the type of media to deliver and how to do so. Deciding between having a dedicated app for your DMO or optimising your portal is something best done when taking into account how much content you wish to deliver, which type of content you want to present and whether the app will outperform having a responsive design, which can sometimes be a resource hog on certain devices.
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