In recent months, the tourism industry experienced a lot of news and media attention in terms of “gamified” applications or new technologies being introduced. A lot of these are made on the basis of using a Smartphone to experience the world around in a new way. In tourism, this new way of experiencing a destination seems to work well and travellers have a variety of apps to choose from (New York Times). How do these applications work and how beneficial are they for travellers overall experience? In the following we will look at 2 applications that have caught our attention and will talk about the advantages of using these apps in more detail.
Stray Boots is a new game that is available in the US where travellers or local people can go on an urban adventure, solve fun clues, discover cool spots and learn more about the destination or particular places. Currently, these tours are available in 14 US Cities (Boston, Chicago, Las Vegas, Los Angeles, and New York just to name a few) and there is also a version for the UK. Consumers can purchase a tour, which sells for $2 to $12. For each riddle solved or questions answered correctly, users can earn points – so the game is also challenging its users to earn more and more points. Similar concepts are also used by other brands such as Foursquare where you can gain badges for check-ins, etc. The game seems to be a fun way both for locals and visitors to discover cities in the US.
Sighter is a relatively new and innovative application for iOS and soon also for Android that taps into the interesting area of a photography based urban treasure hunts. Once the app is downloaded, users need to sign up and can then access different trails where they can go and discover a city or an attraction by looking for an image. Geo location tools, can help the traveller to get directed towards the location of the image and information about the item that is to be found can be read. An item, users are searching for can be a feature on a building, a sticker or a graffiti. Once the image is discovered, the user needs to take a photo of the item and the first image on the trail is found. This is quite an interesting way of doing a treasure hunt. As users of the app need to look careful at their surroundings not to miss the item that is to be found, a city or attractions can be discovered in a completely new way. It is certainly a fun way of doing a treasure hunt.
If your destination is thinking about creating a game app, these apps can be a nice starting point as trails or tours can always be added. However, like any app destinations and tourism organisations need to make sure they are investing their money appropriately. In the future, the tourism industry will see more and more games being made, and consumers are embracing the fact to being able to experience a destination in a more playful way through their Smartphones. Many games like this can also be used by the entire family and can add a fun factor to a holiday trip or for locals as they can also have a fun day out in form of an urban adventure.
More from #DTTT
In June we present:New Normal, Same VisitorsHow can destinations safely reopen to international visitors? What are the strategies behind the reopening and what's the role of DMOs? These are only few of the questions we asked to VisitJamaica, who told us how they successfully managed to keep the nation safe for both of international tourists and locals, developing effective protocols and solid [...]
In June we present:Staycation Storytelling with Visit Estonia – Weekly Tourism Impact Call: Week 13DTTT · Staycation Storytelling with Visit Estonia Where do destinations find inspiration for their campaigns during COVID-19? How do they convince people to travel again and engage with the local tourism sector? With the focus on recovery and the domestic restart, we have seen many different campaign approaches aimed at the domestic market. The latest [...]#domestic tourism #recovery #COVID-19 #visit-estonia #storytelling #strategy
In June we present:Why is Design Thinking so important in identifying solutions?
We are in an unprecedented moment in the industry’s history, which must redefine itself. Businesses must pivot, but with a purpose, destinations must demonstrate leadership, value and co-design a new future for tourism. In today’s remote world, amidst the uncertainty, we will enable the industry to develop empathy and co-create impactful outcomes for the benefit […]#solutions #recovery #remote design thinking #DMOs #strategy #tourism
In June we present:Creating an Inspiring Staycation Campaign with Visit Greenland – Weekly Tourism Impact Call: Week 12DTTT · Creating an Inspiring Staycation Campaign with Visit Greenland With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market and restart tourism? This is a key question for the industry which sees the staycation as a solution. The staycation is a movement [...]#Staycation #recovery #COVID-19 #strategy #tourism #Visit Greenland
In May we present:What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]#recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
In May we present:Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10
Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]#ecotourism #recovery #COVID-19 #sustainability #industry #tourism