In recent months, the tourism industry experienced a lot of news and media attention in terms of “gamified” applications or new technologies being introduced. A lot of these are made on the basis of using a Smartphone to experience the world around in a new way. In tourism, this new way of experiencing a destination seems to work well and travellers have a variety of apps to choose from (New York Times). How do these applications work and how beneficial are they for travellers overall experience? In the following we will look at 2 applications that have caught our attention and will talk about the advantages of using these apps in more detail.
Stray Boots is a new game that is available in the US where travellers or local people can go on an urban adventure, solve fun clues, discover cool spots and learn more about the destination or particular places. Currently, these tours are available in 14 US Cities (Boston, Chicago, Las Vegas, Los Angeles, and New York just to name a few) and there is also a version for the UK. Consumers can purchase a tour, which sells for $2 to $12. For each riddle solved or questions answered correctly, users can earn points – so the game is also challenging its users to earn more and more points. Similar concepts are also used by other brands such as Foursquare where you can gain badges for check-ins, etc. The game seems to be a fun way both for locals and visitors to discover cities in the US.
Sighter is a relatively new and innovative application for iOS and soon also for Android that taps into the interesting area of a photography based urban treasure hunts. Once the app is downloaded, users need to sign up and can then access different trails where they can go and discover a city or an attraction by looking for an image. Geo location tools, can help the traveller to get directed towards the location of the image and information about the item that is to be found can be read. An item, users are searching for can be a feature on a building, a sticker or a graffiti. Once the image is discovered, the user needs to take a photo of the item and the first image on the trail is found. This is quite an interesting way of doing a treasure hunt. As users of the app need to look careful at their surroundings not to miss the item that is to be found, a city or attractions can be discovered in a completely new way. It is certainly a fun way of doing a treasure hunt.
If your destination is thinking about creating a game app, these apps can be a nice starting point as trails or tours can always be added. However, like any app destinations and tourism organisations need to make sure they are investing their money appropriately. In the future, the tourism industry will see more and more games being made, and consumers are embracing the fact to being able to experience a destination in a more playful way through their Smartphones. Many games like this can also be used by the entire family and can add a fun factor to a holiday trip or for locals as they can also have a fun day out in form of an urban adventure.
Discussioncomments powered by Disqus
More from #DTTT
In May we present:Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board
Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.
In May we present:Meet…Kevin Wright from Travel Oregon
In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]
In May we present:Meet…Gloria Loree from Destination Canada
We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.#brand experiences #destination canada #brand narrative #brand stories
In May we present:Meet…Daniel Bury VR Filmmaker
Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.#VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
In May we present:5 Reasons Why to Visit #DTTTCampus 2019
In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.#dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
In May we present:Meet…Paul Kubalek – Digital Media Manager at Saalbach Hinterglemm
Paul will be joining us at #DTTTCampus alongside a panel of other DMOs to talk about working with influencers, the story behind the ‘Storybase’ campaign and the kind of results they’ve seen since this campaign began.#influencer experiences #storybase #influencer marketing #influencer