Opinions: 

Travel Tech

Earlier this week, Google’s Flight Search portal was finally launched within European markets. Previously tailored to only the domestic American traveller, this extension of the service allows a greater proportion of the company’s global user base to take advantage of its built-in flight comparison tool.

Whilst for the moment the launch has been limited to certain key European markets, supporting journeys originating from the UK, Netherlands, France, Spain and Italy, and doesn’t yet feature all prominent airlines, it signals the beginning of an international expansion and introduction of the service.

Features of Flight Search

Flight Search enables its users to filter their journey options by price, carrier, connections, and more. It represents all of the information generated through the search in different formats to best inform the user, with list, chart and map views. The service additionally caters to those in the very early stages of travel planning – the map view displaying the lowest prices of flights to different destinations, allowing the potential traveller to select a holiday destination by cost.

Following the European extension of the service, searches can now be conducted in eight different languages: English, French, Italian, Spanish, Basque, Catalan, Galician and Dutch, with prices listed in the user’s local currency (The Next Web). Also, whilst not all airlines’ information is currently presented, the engine clearly states this above search results, thus making their customer-focus clear by clarifying that there are additional sources available beyond theirs.  

Making Space for Google Flights

Google’s entry onto the flight-comparison scene on a larger scale could spell trouble for established portals offering these services such as Expedia and Ebookers; the company is trusted by users, and seen as an unbiased provider of relevant information. Additionally, with Google search embedded into browsers such as Safari and of course Google Chrome as the default search engine, access to their Flight Search portal is very easy, and this ease can fast make the use of the service instinctive or routine to travellers.

More from #DTTT

  • In February we present:
    [DTTTInsights] What is structured data and why is it important for DMOs?

    #TechInsights | What is structured data and why is it important for DMOs?  Structured data may be a term you are already familiar with, one of those terms you have heard but you’re not quite sure what it means or why you need it, or you have absolutely no idea and are yet to explore […]

    #structured data #rich snippet #SEO strategy #schema markup #voice search #content
  • In February we present:
    Shaping Vienna – A New Visitor Economy Strategy for the Vienna Tourist Board

    Sustainable tourism growth is at the forefront of destination strategy today, proposing new visions and objectives for the future of the visitor economy. The Vienna Tourist Board presents its Visitor Economy Strategy 2025, Shaping Vienna, reflecting a new era of tourism that targets sustainable development with an emphasis on adding value for the city, its […]

    #Visitor Economy Strategy #sustainable tourism #add value #Vienna Tourist Board
  • In February we present:
    Travel Oregon – Rethinking Content Styles

    For Travel Oregon, content has taken several changes in direction over the years, with a timeline of multiple successful campaigns under its name. This is a great example of a DMO that has adapted its content style over time to align with the ever-changing travel landscape, highlighting the role of sustainability and its impact, and […]

    #rethinking content style #brand dna #sustainability #travel oregon #brand-values #differentiation
  • In January we present:
    #ClientStories Visit Brussels | Full Digital Transformation

    The Digital Tourism Think Tank conducted a full Digital Transformation assessment and organisational audit of Visit Brussels, looking at every single aspect of the organisation and its digital activities.  Using our carefully curated 12-step approach, we reviewed the organisation from a completely holistic perspective, analysing everything from the organisational structure to the visitor cycle and […]

    #digital content strategy #brand transformation #Visit Brussels #digital transformation #design-thinking #Knowledge Exchange
  • In January we present:
    Visit California – The Pivotal Brand Touchpoint

    Visit California is a DMO that is really leading the way when it comes to leveraging the destination brand story, and has long been a destination that we here at the #DTTT consider to be a best practice when it comes to delivering compelling content, all year round.   Visit California understands the importance of […]

    #brand desire #brand story #visit California #touchpoints #brand-identity #content strategy
  • In January we present:
    Digitising a Destination with Tourisme Bretagne

    Today, the travel industry finds itself in an unprecedented position. The competition has never been so high and with the issue of sustainability rife within the industry and world as a whole, DMOs are striving to implement initiatives that support sustainable growth for the destination, tourists and all stakeholders involved.  The Federation of Breton Tourist […]

    #Tourisme Bretagne #sustainable tourism #customer journey #DTTT-global #digital strategy #digitalisation
Show more
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge