Travel Tech

Earlier this week, Google’s Flight Search portal was finally launched within European markets. Previously tailored to only the domestic American traveller, this extension of the service allows a greater proportion of the company’s global user base to take advantage of its built-in flight comparison tool.

Whilst for the moment the launch has been limited to certain key European markets, supporting journeys originating from the UK, Netherlands, France, Spain and Italy, and doesn’t yet feature all prominent airlines, it signals the beginning of an international expansion and introduction of the service.

Features of Flight Search

Flight Search enables its users to filter their journey options by price, carrier, connections, and more. It represents all of the information generated through the search in different formats to best inform the user, with list, chart and map views. The service additionally caters to those in the very early stages of travel planning – the map view displaying the lowest prices of flights to different destinations, allowing the potential traveller to select a holiday destination by cost.

Following the European extension of the service, searches can now be conducted in eight different languages: English, French, Italian, Spanish, Basque, Catalan, Galician and Dutch, with prices listed in the user’s local currency (The Next Web). Also, whilst not all airlines’ information is currently presented, the engine clearly states this above search results, thus making their customer-focus clear by clarifying that there are additional sources available beyond theirs.  

Making Space for Google Flights

Google’s entry onto the flight-comparison scene on a larger scale could spell trouble for established portals offering these services such as Expedia and Ebookers; the company is trusted by users, and seen as an unbiased provider of relevant information. Additionally, with Google search embedded into browsers such as Safari and of course Google Chrome as the default search engine, access to their Flight Search portal is very easy, and this ease can fast make the use of the service instinctive or routine to travellers.


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