Mobile phones operating on the Android OS have some exclusive apps and options provided by Google, which make them more attractive to their users. One such app is Google Now, a service similar to Apple’s Siri, which provides users necessary information at the touch of their fingertips. Essentially, the app registers data such as frequently visited locations, searches, and so on, and on the basis of this data delivers suggestions, reminders and all sorts of other useful tips and information that is relevant to users. (Engadget)
Google Now – Now on iOS
A few days ago, Google Now finally arrived to the App Store, making it available to iOS users. The iOS experience of using the app is however somewhat limited, as some of the functionalities are missing, such as notifications and alerts. This means that in order to receive the latest data users have to open the app and actively use it, something Google will surely fix in the near future. For now iOS users can still enjoy the rest of the benefits it provides.
Google now and the travel industry
The Digital Tourism Think Tank has previously highlighted the importance of SEO and of how destination information is delivered online. Google Now is yet another example of how users can interact with search engines more organically and integrates them into their daily lives. If a destination is well presented online and well optimised for search engines it can benefit from being visible not just when people are actively searching for it, but when they are looking for travel ideas in general. Google Now currently provides tailored information for nearby attractions, public alerts, photo spots, etc. All of this can be quite beneficial when marketing destination, so DMOs should ensure that their details are up to date, relevant and attractive for travellers.
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