Google 360 Hotel view


Travel Tech

Recently, Google revealed that the company is preparing a hotel view which would mean an interior 360 imagery. When consumers are wanting to travel, it is sometimes quite difficult to find information that reflects the individual tourism product or service in a transparent way. Consumers are seeking information that can enable them to make an informed decision and that identifies any problems that might occur. This means that when consumers are looking at hotels, it is important to find out whether the hotel is located at a busy street, the outside looks nice or whether the opposite is the case. Google’s street view does actually deliver exactly this purpose but consumers also do want to know how hotels look inside and some travellers will know too well, that photographers can actually stage the way in which hotel rooms, lobbies and facilities look and are presented in photographs. This is where Google Hotel View comes in place (SearchEngineLand 2014).


For Google, travel is a very important sector where travel content is produced. This means that Google is now taking active steps with regards to producing travel content by photographing hotel interiors. Throughout the last couple of months, Google is continuously increasing the amount of pictures taken that represent interior photography of local businesses. This can help travellers establish whether a coffee shop listed in the Google search findings is actually big enough to hold tables, or whether it is more a coffee shop that serves takeaway purposes. Through these interior Google images, consumers can actually make informed decision and can effectively “look inside” restaurants and now also hotels.


Google is proactively approaching hotel chains and management companies with regards to including hotel views from these hotels into Google’s hotel view. So far, both Radisson and Best Western are both mentioned in relation to Google’s latest interior imaginary. When searching for hotel views within Google for a number of cities, some hotel search results are already showing these interior images for consumers wanting to book a hotel. Previous to Google’s Hotel View many travellers accessed TripAdvisors image libraries in order to access user generated images of hotels in certain cities. Now, consumers actually have the choice to either use TripAdvisor’s images or search within Google and take the opportunity to look at Hotel View images. This might increase Google’s hotel related traffic within the search engine. This is very interesting especially for small and medium businesses in tourism and hotels worldwide might receive increased search traffic for their hotels within Google’s Hotel View which might increase bookings or mean the opposite. In any case, for consumers this is increasing transparency a bit further and offers another source to search for images.

More from #DTTT

  • In May we present:
    What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11
    DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]
    #recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
  • In May we present:
    Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10

    Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]

    #ecotourism #recovery #COVID-19 #sustainability #industry #tourism
  • In May we present:
    Digitalisation and Sustainability solutions for recovery – Weekly Tourism Impact Call: Week 9

    As part of our efforts to react and support the industry, the #DTTT began hosting our popular Tourism Impact calls 2 months ago. Now going into the ninth consecutive week, we reflect on what has been an interesting and insightful journey so far. In many lively discussions, we’ve shared perspectives about COVID-19 impact, destination strategy […]

    #recovery #COVID-19 #sustainability #digitalisation #industry #tourism
  • In May we present:
    The Nordics COVID-19 Response

    How have the Nordic countries responded to the crisis? At the #DTTT, we have seen different approaches throughout the Nordic region and wanted to find out more. In a highly insightful interview we brought together the Tourism boards representing the capital cities of Norway, Sweden, Finland and Denmark to discuss their response to the COVID-19 […]

    #The Nordics #Response #COVID-19 #DMOs #marketing #strategy
  • In May we present:
    What travel will look like in the future with Doug Lansky – Weekly Tourism Impact Call: Week 8

    In our highly anticipated eighth Tourism Impact call, we discussed the different approaches of destinations who are at various stages of the recovery process. Recovering destinations are now looking for innovative product solutions as restrictions begin to ease and businesses start to re-open. Whilst for other destinations their recovery plans are still at the research […]

    #Doug Lansky #COVID-19 #DMOs #industry #strategy #tourism
  • In April we present:
    Designing the Future of Tourism – Weekly Tourism Industry Impact Call : Week 6

    At the #DTTT, we are working closely with destinations to find out what’s going on behind the scenes. A different week brings different perspectives. This week on the #DTTT’s sixth Tourism Impact Call, we discussed the role of technology and innovation as a solution for the industry, as well as featuring innovative community initiatives, and […]

    #COVID-19 #industry #product #strategy #technology #tourism
Show more
© 2017 Digital Tourism Think Tank