Travel Tech

Last week, Google launched its location-based Field Trip app as an iOS application. The app, which was introduced to Android devices in September of last year, serves as an interactive guidebook for its users.

The app runs in the background of devices and, based on the user’s real-time location, delivers notifications about interesting places nearby and location-relevant information, including historical trivia and promotional offers. The experience is also customisable, allowing users to select the sources they prefer to be notified about, the categories of information they are interested in, as well as the frequency with which they want to receive notifications. (Wired)


It is important to note that with this latest launch, Field Trip‘s reach has extended to only iPhones, and it is still not tablet-optimised, meaning that opening the app on an iPad would be a quite poor user-experience. Whilst this may appear strange, given that iPad was found to be the most-used mobile device in generating traffic to travel sites, Field Trip is aimed at people on the move who tend to use their smartphones to guide them in real-time.

Field Trip and Tourism

For tourism, this app is very interesting to look at as it reveals hidden places and interesting things to do. Making use of travellers’ locations and ensuring that the right kind of information reaches the right kind of traveller at the right time is a concept that is seen as the future of digital marketing. However, a lot of tourism businesses and destinations are still in the early stages of executing this concept. The future of Google’s Field Trip app is thus one to keep a close eye on, and surely something that will be mentioned again in the knowledge stream.

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