Google is officially getting into wearable technologies. The infamous Google Glass does not only remain a one off device, but only marked the beginning of the company’s move into this exciting new area of technology. In this regard, the company has announced the development of Android Wear, a special version of the mobile operating system that has been modified for wearable devices (TheVerge).
ENTERING THE SMARTWATCH MARKET
The system has been designed specifically for smartwatches. Thus, the tech giant is trying to enter the market of smartwatches aggressively, in an attempt to establish itself as the key player in this niche. A video has been released, which showcases what the watch interface will look like. Also Google announced some of the key features. Fitness, was presented as a major component. Thus, it provides users with real-time speed, distance and time updates. This indicates that Google Maps is integrated into the new operating system, a feature that will bear great relevancy for tourists, as smartwatches could be used to facilitate navigation and tracking in unfamiliar environments.
STRONG INTEGRATION OF GOOGLE SERVICES
It is no surprise that the operating system strongly integrates different Google services and features. The announcement confirmed that services such as Google Now. Hence, smartwatches can be operated via voice recognition. Also the tech giant ensured that the watches will be attractive to consumers, with big brands such as Fossil offering smartwatches with the operating system by the end of the year
IMPLICATIONS FOR TOURISM
The implications for tourism can be substantial. Unlike the controversial project Google Glass, which has been met with fierce criticism due to privacy concerns and high pricing; smartwatches seem to be commonly more accepted among consumers. For tourists, these devices might offer a discrete way to use some of the very useful smartphone features (e.g. navigation). In addition, the considerably lower price point might lead to much higher adoption rates, thereby having a stronger impact on the industry than the niche gadget Google Glass.
Discussioncomments powered by Disqus
More from #DTTT
In May we present:Meet…Kevin Wright from Travel Oregon
In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]
In May we present:Meet…Gloria Loree from Destination Canada
We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.#brand experiences #destination canada #brand narrative #brand stories
In May we present:Meet…Daniel Bury VR Filmmaker
Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.#VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
In May we present:5 Reasons Why to Visit #DTTTCampus 2019
In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.#dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
In May we present:Meet…Paul Kubalek – Digital Media Manager at Saalbach Hinterglemm
Paul will be joining us at #DTTTCampus alongside a panel of other DMOs to talk about working with influencers, the story behind the ‘Storybase’ campaign and the kind of results they’ve seen since this campaign began.#influencer experiences #storybase #influencer marketing #influencer
In May we present:Meet…the digital team of VisitOSLO
This year’s #DTTTCampus is just over a month away and we’re getting excited to mingle with the industry’s best DMO experts in Oslo. As our host city, we wanted to catch up with VisitOSLO’s digital team; Widar Pastoor, Creative Project Manager and Kjersti Stensrud, Editor and Content Manager.#oslo #dtttcampus ##VisitOslo #AR #augmented reality #technology