Undoubtedly, mobile travel is growing up and tourism businesses and in particular hotels need to take m-commerce seriously and most importantly, take advantage of that. During the holiday season, consumers are eager to get hold of bargains during Black Friday, Cyber Monday and Giving Tuesday. M-commerce is certainly on the rise and mobile commerce’s importance is very important to the 21st century (Tnooz 2013).
E-COMMERCE AND HOTELS
For hoteliers worldwide, mobile commerce is the future. However, to begin with, any hotelier needs to think about and consider the development of a comprehensive mobile strategy. Mobile commerce is already strong in figures and will further grow in 2014. Within a year, mobile commerce sales have doubled which means that these are even a quarter of total online sales. Google also released figures indicating that 17.4% of total web traffic now stems from mobile devices. For 2014, further growth in the mobile space with regards to both traffic and sales are predicted.
POTENTIAL FOR M-COMMERCE
For hoteliers, m-commerce sales still show a continuous rise which is growing proportional to online sales. However, within the travel industry, many marketers still struggle to develop mobile apps and sites that cater to consumer needs and are mobile and user friendly. Consumers do expect mobile sites and apps that are easy to use, fully mobile accessible across platforms. Once this first step has been overcome, hoteliers and marketers can then think about ways to sophisticate and improve the overall hotel or tourism experience and also to identify ways in which the revenue process can be increased and m-commerce is certainly one way to go.
According to Tnooz, linking a rewards programme with mobile platforms can be a good starting point for hoteliers and tourism businesses. As smartphones and tablets become more sophisticated, the same also applies to ways to do business on these. Some technologies are already existing that could sophisticate mobile experiences further such as NFC (near field communication) where a smartphone can be used as a room key or vouchers can be redeemed. Taping into mobile commerce can increase revenue for tourism businesses and not taking advantage of mobile technologies can actually result in lost opportunities and decreased revenue over time.
Discussioncomments powered by Disqus
More from #DTTT
In June we present:Live: #DTTTCampus
#DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]
In May we present:Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board
Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.
In May we present:Meet…Kevin Wright from Travel Oregon
In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]
In May we present:Meet…Gloria Loree from Destination Canada
We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.#brand experiences #destination canada #brand narrative #brand stories
In May we present:Meet…Daniel Bury VR Filmmaker
Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.#VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
In May we present:5 Reasons Why to Visit #DTTTCampus 2019
In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.#dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo