Mobile booking


Travel Tech

Mobile bookings are on the rise and actually grow at an exponential rate. In the US, it is predicted that for 2015, a total of 12% of annual online travel sales are made through mobile which is an incredible amount and shows the great importance of mobile bookings for the tourism industry. This is applicable not only for the US but also other markets where mobile adoption and usage is already high and is being reflected in mobile bookings too. Travellers are already taking advantage of mobile to gather information and insights while on the go and the importance of mobile bookings will increase dramatically over the next years (TravelWeekly 2013).


The tourism industry is aware of the fact that mobile bookings are very important and many tourism businesses are prioritising mobile and mobile technology as essential areas to focus on especially with regards to getting travellers attention and drive download numbers, traffic and transactions. Currently, the hotel industry is the main industry sector within travel that focuses heavily on mobile bookings and transactions. This is particularly the case due to consumers wanting to book hotels in a very short booking window. Mobile is actually shortening this booking window even further.


Already, travel companies are benefiting from consumers taping into the opportunities that lie in mobile bookings. Hotels and other services can be booked at even shorter notice. Same-day or a day before trip reservation become more and more common and are no longer an exception but are becoming more of a rule. Apps such as Hotel Tonight also make hotel bookings on short notice much easier and convenient than ever before. Through the app, consumers can book a hotel for the same day in the city they stay in. The app only shows a selection of hotel rooms that are genuinely really good rates, limiting the choice and making decisions much easier. As a result, this year, around 12% of online bookings directly with hoteliers are expected through a mobile device.


Already, around 6% of airline reservations are made through a mobile device. This is actually quite good and a sign for a move towards direct online bookings through mobile. Airline tickets also provide great opportunities on mobile, as consumers are also looking to get hold of last minute airline tickets.


Besides providing technologies that facilitate mobile bookings, it is also the content that needs to be in place and created to facilitate consumers to book via mobile devices. Consumers looking to book via mobile devices such as tablets and Smartphones, are also increasingly searching throughout the devices. Tourism businesses need to meet the search demand by providing content and functionalities that enable consumers to book through their mobile in a fast, simple and easy way.

More from #DTTT

  • In March we present:
    Tourism Industry Weekly Impact Call – Week 2

    The #DTTT were keen to welcome even more new faces and perspectives to our much anticipated second travel industry impact call. We hosted sixty-one industry participants, who joined us in sharing their views, situations, and experiences of how the ongoing COVID-19 crisis is impacting them.  Every Tuesday at 14:00 GMT / 15:00 CET, we will hold […]

    #COVID-19 #collaboration #data #DMOs #industry #tourism
  • In March we present:
    Tourism Industry Weekly Impact Call – Week 1

    At the #DTTT, we are bringing people together across the industry to help steer them through the crisis. In our podcast you will hear a range of industry perspectives, shared experiences and insights into the direct effects and impact of the crisis. Everyone has a different response and everyone is responding in different ways. The […]

    #COVID-19 #collaboration #data #DMOs #impact #industry
  • In March we present:
    International Women’s Day – Celebrating Women who are Transforming the Industry

    Women we know and admire At the #DTTT, we love to celebrate women who have done amazing things in the industry.  These are women that we know and respect. They have added immense value to the industry with their knowledge and contribution and we are especially excited to celebrate them on International Women’s Day. Dr […]

    #International Women's Day #Celebrate #Achievements #Game-Changers #Thought Leaders #industry
  • In March we present:
    #Coronavirus – How is the Industry reacting?

     ⚠️This will be updated daily at 2pm ⚠️ Update: 01/04/2020 “Stay Home, Stay Safe, Stay Curious” is the message to potential visitors from Abu Dhabi Tourism in their recent video. The Grand Canyon National Park in the U.S is still open, despite the threat to workers and park-goers safety. There have been calls to close all […]

    #Coronavirus #Perspective #Visit Anchorage #Kyoto Tourism #tourism-australia #DMOs #industry
  • In February we present:
    What is structured data and why is it important for DMOs?

    #TechInsights | What is structured data and why is it important for DMOs?  Structured data may be a term you are already familiar with, one of those terms you have heard but you’re not quite sure what it means or why you need it, or you have absolutely no idea and are yet to explore […]

    #structured data #rich snippet #SEO strategy #schema markup #voice search #content
  • In March we present:
    Delivering an Industry Development Programme

    Delivering an Industry Development Programme Every DMO has a responsibility to their industry, to help them develop, connect the community and keep the destination competitive. Ultimately, this is the key to delivering the best possible visitor experience by being present at valuable touchpoints in the journey, and ensuring all digital activities are aligned to the […]

    #innovation plans #digital maturity assessment #business coaching #industry development #collaboration #DMOs
Show more
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge