Hash tag FB


Travel Tech

Following the Digital Tourism Think Tank’s article earlier this year reporting rumours circulating on the integration of hashtags into Facebook, the social network has now finally confirmed and launched the feature. June 12th saw clickable hashtags incorporated into Facebook, allowing the discussion topics to be accessible via the search bar or clicking hashtag links.

All About Conversations

As reported by the Drum, Facebook discussed the update in a blog post, stating that, “to date there has not been a simple way to see the larger view of what's happening or what people are talking about. To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics. As a first step, we are beginning to roll out hashtags on Facebook. Hashtags are just the first step. We'll continue to roll out more features in the coming weeks and months, including trending hashtags and deeper insights, that help people discover more of the world's conversations.”

The Implications

How does this change affect destinations and tourism organisations? Facebook is the most popular social network worldwide, hence any updates to its system are relevant to marketers targeting any demographic. Hashtags in particular are a great tool for travel boards to gauge people’s perceptions and feedback on various topics and campaigns, as shared amongst their personal networks. They allow an opportunity for conversations to be catalogued at a click for reference and strong insights. Additionally, with campaigns now searchable via hashtags on Facebook in addition to other social networking sites, a more unified approach to social media marketing can be taken, which in turn allows for greater audience recognition of these campaigns.

It must be noted however, as mentioned in our previous article, that users tend to keep their profiles much more private on Facebook than on other hashtag-enabled networks such as Twitter, Instagram or Pinterest, thus limiting the power of the tool in connecting related discussions. The tracking of conversations is hence largely restricted to public pages, and the reach of the privately used hashtags reduced. All in all, however, the integration of hashtags into Facebook is a great opportunity for destinations and tourism organisation to tap into their customers’ interests and engage with them, and it will be very interesting to see how marketers will incorporate them into campaigns in the near future.


comments powered by Disqus

More from #DTTT

  • In June we present:
    Live: #DTTTCampus

    #DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
Show more
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge