Hotel star ratings to come in Abu Dhabi


Travel Tech

In the Middle East, hotel star ratings differ from other regions in the world. Now, Abu Dhabi is the first to announce the inclusion of online reviews as an additional parameter to classify hotels by star ratings. Before, consumers might have struggled when booking hotels to see the difference from one star rating to the next lower star rating. The Abu Dhabi Tourism and Culture Authority has now been offered a new technology by Olery, which is a guest experience management provider. This technology will then be part of the hotel classification programme (Tnooz 2013).


Online reviews are very important in this digital era, as consumers do read reviews when researching hotels and tourism businesses. Before booking not only prices are being checked and compared online but also the star ratings are being looked at closely, comparing those with actual consumer reviews that are shared online. Therefore, Abu Dhabi Tourism Authority now decided to implement a monitoring tool, that checks a hotel’s star rating against actual guest reviews. This is seen as a good way for the tourism authority to monitor hotels performances and also to ensure that standards are kept with regards to the minimum set for certain star ratings. In case that standards have dropped, the tourism authority will then investigate this further and will be able to take actions against the hotel.


For the purpose of monitoring hotels performance, Olery is implementing monthly reports that check hotels performance on a regular basis. A dashboard will also be provided to the tourism authority that enable real-time performance monitoring of individual hotels. Olery is using ratings from social review sites such as TripAdvisor,, Expedia and that do represent guest satisfaction in Abu Dhabi hotels. Therefore, the outdated traditional star ratings can be compared with social online reviews to check and assure guest satisfaction and high quality star ratings that lead to unique hotel experiences.


For outside of the Middle East, nothing similar is planned but when Abu Dhabi tourism authority is starting this process in early 2014, other hotel sectors worldwide might follow and revisit their traditional way of classifying hotels and rating them. The future is certainly interesting with regards to online reviews and hotel star ratings. Time will tell, whether this new way of approaching hotel classification will be most helpful for consumers worldwide.


comments powered by Disqus

More from #DTTT

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
  • influencer experiences
    In May we present:
    Meet…Paul Kubalek – Digital Media Manager at Saalbach Hinterglemm

    Paul will be joining us at #DTTTCampus alongside a panel of other DMOs to talk about working with influencers, the story behind the ‘Storybase’ campaign and the kind of results they’ve seen since this campaign began.

    #influencer experiences #storybase #influencer marketing #influencer
  • In May we present:
    Meet…the digital team of VisitOSLO

    This year’s #DTTTCampus is just over a month away and we’re getting excited to mingle with the industry’s best DMO experts in Oslo. As our host city, we wanted to catch up with VisitOSLO’s digital team; Widar Pastoor, Creative Project Manager and Kjersti Stensrud, Editor and Content Manager.

    #oslo #dtttcampus ##VisitOslo #AR #augmented reality #technology
Show more
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge