Given the growing uptake of mobile devices worldwide, and their use to access social media sites, users now have constant access to the sites. As such, with users always ‘logged in’, social networking is increasingly becoming ingrained into people’s day-to-day lives. Tnooz reported on the findings of a study looking into the social networking tendencies of travellers within the Asia-Pacific region, and found this to be very apparent, particularly in the Indian market.
Social Networking on Holiday
With the integration of the Internet and social media into people’s every moment and the increasing reliance on digital technology, many people take their holidays as an opportunity to go on a ‘technology detox’. As the study shows, this is certainly not the case with Indian travellers. Not only do Indians tend not to switch off from their digital lives while on vacation, but 42% of travellers were found to actually log in more when away than they did at home. Of the 1,000 Indian travellers surveyed, 28% logged into their social networks more than once a day and 25% logged in, updated their statuses and looked through their news feeds every couple of hours.
Staying connected was found to be extremely important to Indian travellers, with merely 1% not feeling a need to contact anyone at home whilst on holiday. While 50% communicated with friends and family back home about their trip via Skype, traditional phone calls were a very popular means of communication (72%). In terms of their social networks of choice when sharing photos of their holidays, almost three quarters of travellers opted for Facebook.
Looking back into the factors that influence Indian travellers at the planning stage of their travel, the study found that they turn to friends for personal recommendations regarding picking their holiday destinations. This was also observed amongst travellers from South East Asian countries such as Singapore, Indonesia and the Philippines. Contrastingly, travellers in Australia and New Zealand looked to travel company websites for their holiday inspiration.
With regard to destinations and tourism organisations targeting travellers from the Asia-Pacific region, and India in particular, these findings emphasise the importance of peers on travellers from this market, and as a result of social networking. A strong social media presence and online reviews of the destination can be especially influential on travellers from the region. In this case, in terms of the social media used, it is key to encourage sharing via the destination’s channels, for travellers to inspire and influence other potential travellers.
Discussioncomments powered by Disqus
More from #DTTT
In June we present:Live: #DTTTCampus
#DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]
In May we present:Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board
Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.
In May we present:Meet…Kevin Wright from Travel Oregon
In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]
In May we present:Meet…Gloria Loree from Destination Canada
We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.#brand experiences #destination canada #brand narrative #brand stories
In May we present:Meet…Daniel Bury VR Filmmaker
Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.#VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
In May we present:5 Reasons Why to Visit #DTTTCampus 2019
In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.#dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo