Augmented reality contact lenses, it is certainly the first time the Think Tank team came across an article like that where Google’s Glasses are put into question and a new aspect of wearable technologies is put into context. The wearable startup Innovega is now taking wearable technology one step further by introducing contact lenses that will interact with HD glasses. Although this sounds more like a sci-fi movie at the moment, this could become the next big thing and a reality in the future, where consumers worldwide could potentially wear contact lenses interacting with HD glasses (CNET 2014).
Wearable technology is one of the topics that is discussed regularly in the tourism industry at the moment. In the future, consumers could have information displayed not on devices but projected on their eyes, making it possible to have interfaces floating in front of consumers eyes, decreasing current restriction of showing information on devices only. This is quite exciting and is also anticipated by many marketers worldwide.
HOW DOES IT WORK
The company Innovega is currently designing and working on special contact lenses that will read lights from projectors fitted to glasses. This could enable the startup to become quite close to Google Glasses which are already revolutionising wearable technology. Already, some marketers in the tourism industry questioned the fact whether consumers would actually run around a destination wearing glasses, but with contact lenses potentially becoming a future reality of wearable technology, this could really revolutionise the way in which consumers react.
These contact lenses might not be visible to everybody at first sight, making it possible for consumers to wear them without others knowing they do. Innovega is predicting that consumers will actually want to wear the contact lenses which means that if their predictions are correct, once wearable technologies like these are introduced and consumers can purchase them, it might be the war of which devices consumers prefer wearing. For tourism marketers, it is interesting to see how consumers worldwide respond to wearable technology and how these might change the digital landscape and the way in which information is accessed and consumed once more.
Discussioncomments powered by Disqus
More from #DTTT
In January we present:Digitising a Destination with Tourisme Bretagne
Today, the travel industry finds itself in an unprecedented position. The competition has never been so high and with the issue of sustainability rife within the industry and world as a whole, DMOs are striving to implement initiatives that support sustainable growth for the destination, tourists and all stakeholders involved. The Federation of Breton Tourist […]
In January we present:Always-on Marketing for the Chinese Traveller with Dubai Tourism
Dubai is the 4th most visited city in the world, welcoming 10.85 million international guests in 2019. In 2014, Dubai Tourism identified China as a huge opportunity market and set about developing a strategy to reach this highly sought after audience. Over the years, Chinese travellers are fast becoming, if not already, the world’s most […]
In December we present:#DTTTInsights: Predicting the Top Trends in 2020 in Destination MarketingAs we approach a new decade, we reflect on another year gone by, and start to think about what the next year has in store. We know the world of travel and digital is constantly changing so who knows what the new year may bring. One thing we do know for sure, the visitor economy [...]
In December we present:Inspiring Content Online & Offline with Aruba Tourism Authority
This year, Aruba Tourism Authority embarked on creating an inspirational travel brochure with an offline and online integration. The content has a user-generated feel to it, showing the many different things to do in Aruba from activities and beaches to culinary and culture. We caught up with Sharmin de Vries, PR-manager Netherlands & Belgium at […]
In December we present:Helping Tourism Businesses Create Content with Iles de la Madeleine
For a period of 9 months, the Iles de la Madeleine Tourism Cluster, part of the Province of Québec, Canada, implemented a content creation strategy with different tourism companies. We are proud to say that this project was initially inspired by #DTTTCampus back in 2017, and the DMO has been developing this and helping tourism […]
In December we present:Repositioning Adventure Tourism in Visit Jordan with travel audience
travel audience, an Amadeus company, is a travel advertising platform, specialized in working with destinations, OTAs, airlines and travel companies to provide a data-driven, end to end solution for coordinating marketing efforts to achieve the maximum end result. In 2019, Visit Jordan partnered with Travel Audience with the aim to create awareness of Jordan […]