Contact lense


Travel Tech

Augmented reality contact lenses, it is certainly the first time the Think Tank team came across an article like that where Google’s Glasses are put into question and a new aspect of wearable technologies is put into context. The wearable startup Innovega is now taking wearable technology one step further by introducing contact lenses that will interact with HD glasses. Although this sounds more like a sci-fi movie at the moment, this could become the next big thing and a reality in the future, where consumers worldwide could potentially wear contact lenses interacting with HD glasses (CNET 2014).


Wearable technology is one of the topics that is discussed regularly in the tourism industry at the moment. In the future, consumers could have information displayed not on devices but projected on their eyes, making it possible to have interfaces floating in front of consumers eyes, decreasing current restriction of showing information on devices only. This is quite exciting and is also anticipated by many marketers worldwide.


The company Innovega is currently designing and working on special contact lenses that will read lights from projectors fitted to glasses. This could enable the startup to become quite close to Google Glasses which are already revolutionising wearable technology. Already, some marketers in the tourism industry questioned the fact whether consumers would actually run around a destination wearing glasses, but with contact lenses potentially becoming a future reality of wearable technology, this could really revolutionise the way in which consumers react.

These contact lenses might not be visible to everybody at first sight, making it possible for consumers to wear them without others knowing they do. Innovega is predicting that consumers will actually want to wear the contact lenses which means that if their predictions are correct, once wearable technologies like these are introduced and consumers can purchase them, it might be the war of which devices consumers prefer wearing. For tourism marketers, it is interesting to see how consumers worldwide respond to wearable technology and how these might change the digital landscape and the way in which information is accessed and consumed once more.


comments powered by Disqus

More from #DTTT

  • In September we present:
    Think Sustainably with Helsinki Marketing

    The city of Helsinki is determined to reduce emissions by 60% by 2030 and to be completely carbon neutral by 2035. Find out how the city is implementing initiatives to achieve this goal.

    #think sustainably #sustainable destination #sustainable tourism #Helsinki
  • sustainable tourism
    In August we present:
    Designing Sustainable Destinations

    How one destination aims to get 20 destinations, 1,000 businesses and the entire destination socially, economically and ecologically sustainable by 2030.

    #sustainable destinations #sustainable travel finland #responsible tourism #sustainable tourism
  • game of thrones tourism
    In July we present:
    5 Questions with Tourism Ireland

    Whether you are a fan or not, HBO’s Game of Thrones is undeniably a truly global phenomenon, captivating the world throughout its 8 gripping seasons. Lannister, Stark, Baratheon, Targaryen – which of the infamous houses will reign supreme and rule the Seven Kingdoms? In between brutal battles and fire breathing dragons, Game of Thrones was […]

    #film tourism #game of thrones #northern ireland #HBO #screen tourism #Tourism Ireland #visitor experience
  • tourist intelligence system
    In July we present:
    Buenos Aires Tourist Intelligence System

    We explore the use of valuable data from multiple touchpoints in the visitor journey to shape the destination experience and understand tourism flows to manage the destination’s tourism supply, and develop a marketing strategy around key data insights.

  • gamification for tourism
    In July we present:
    How to Gamify the Visitor Experience

    At #DTTTCampus, Léna Deschamps-Peugeot from Urban Expé led our workshop on How to Gamify the Visitor Experience. Here are some handy takeaways.

    #gamify #gamifying #destination experience #customer loyalty #gamification #visitor experience
  • In June we present:
    Live: #DTTTCampus

    #DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]

Show more
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge