Contact lense


Travel Tech

Augmented reality contact lenses, it is certainly the first time the Think Tank team came across an article like that where Google’s Glasses are put into question and a new aspect of wearable technologies is put into context. The wearable startup Innovega is now taking wearable technology one step further by introducing contact lenses that will interact with HD glasses. Although this sounds more like a sci-fi movie at the moment, this could become the next big thing and a reality in the future, where consumers worldwide could potentially wear contact lenses interacting with HD glasses (CNET 2014).


Wearable technology is one of the topics that is discussed regularly in the tourism industry at the moment. In the future, consumers could have information displayed not on devices but projected on their eyes, making it possible to have interfaces floating in front of consumers eyes, decreasing current restriction of showing information on devices only. This is quite exciting and is also anticipated by many marketers worldwide.


The company Innovega is currently designing and working on special contact lenses that will read lights from projectors fitted to glasses. This could enable the startup to become quite close to Google Glasses which are already revolutionising wearable technology. Already, some marketers in the tourism industry questioned the fact whether consumers would actually run around a destination wearing glasses, but with contact lenses potentially becoming a future reality of wearable technology, this could really revolutionise the way in which consumers react.

These contact lenses might not be visible to everybody at first sight, making it possible for consumers to wear them without others knowing they do. Innovega is predicting that consumers will actually want to wear the contact lenses which means that if their predictions are correct, once wearable technologies like these are introduced and consumers can purchase them, it might be the war of which devices consumers prefer wearing. For tourism marketers, it is interesting to see how consumers worldwide respond to wearable technology and how these might change the digital landscape and the way in which information is accessed and consumed once more.

More from #DTTT

  • In June we present:
    New Normal, Same Visitors
    How can destinations safely reopen to international visitors? What are the strategies behind the reopening and what's the role of DMOs? These are only few of the questions we asked to VisitJamaica, who told us how they successfully managed to keep the nation safe for both of international tourists and locals, developing effective protocols and solid [...]
  • In June we present:
    Staycation Storytelling with Visit Estonia – Weekly Tourism Impact Call: Week 13
    DTTT · Staycation Storytelling with Visit Estonia Where do destinations find inspiration for their campaigns during COVID-19? How do they convince people to travel again and engage with the local tourism sector? With the focus on recovery and the domestic restart, we have seen many different campaign approaches aimed at the domestic market. The latest [...]
    #domestic tourism #recovery #COVID-19 #visit-estonia #storytelling #strategy
  • In June we present:
    Why is Design Thinking so important in identifying solutions?

    We are in an unprecedented moment in the industry’s history, which must redefine itself. Businesses must pivot, but with a purpose, destinations must demonstrate leadership, value and co-design a new future for tourism. In today’s remote world, amidst the uncertainty, we will enable the industry to develop empathy and co-create impactful outcomes for the benefit […]

    #solutions #recovery #remote design thinking #DMOs #strategy #tourism
  • In June we present:
    Creating an Inspiring Staycation Campaign with Visit Greenland – Weekly Tourism Impact Call: Week 12
    DTTT · Creating an Inspiring Staycation Campaign with Visit Greenland With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market and restart tourism? This is a key question for the industry which sees the staycation as a solution. The staycation is a movement [...]
    #Staycation #recovery #COVID-19 #strategy #tourism #Visit Greenland
  • In May we present:
    What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11
    DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]
    #recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
  • In May we present:
    Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10

    Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]

    #ecotourism #recovery #COVID-19 #sustainability #industry #tourism
Show more
© 2017 Digital Tourism Think Tank