After Apple’s announcement of the release of two new iPhones shortly, and iOS 7 becoming available 18 September for consumers of most of Apple’s devices, it is essential to question the impact for organisations and how the experience on websites, etc. will be affected. For tourism companies it is essential to understand how new features provided by iOS 7 will impact on the overall user experience on their websites and what needs to be considered when implementing future changes to the site. With consumer expectations rising, tourism organisations need to be aware of how the release of the new iOS 7 can actually impact on them as well (Mobify 2013).
MOTION AND GESTURES
The new iOS 7 will contain motion and contextual experiences, meaning that consumers using Safari are actually taking advantage of all four edges in the browser. This means that gestures are being incorporated, making it possible for consumers to swipe from left to right and navigate back in the browsing history. By swiping right to left, consumers can also navigate forward. For tourism websites this means a couple of things need to be considered. Slide-out navigation that is used in websites could disrupt the overall user experience and should therefore be prevented. Navigation should be triggered on touch rather than on edge pull, which will prevent the user experience from being broken.
Image carousels are another area where tourism organisations need to be careful. Images need to be displayed with padding, in order not to trigger the iOS gesture moving back and forward in the browsing history rather than swiping images.
Navigation is also an essential part where tourism organisations should put some of their attention. When using Safari in the new iOS 7, the interface gets minimized when scrolling through a website. Tourism websites that have a navigation that can become quite confusing for consumers, this might become a problem. Newly designed websites, that are often minimalistic will benefit hugely from this minimalist experience. All tourism organisations need to work on making their navigation as easy and intuitive as possible. This will benefit the user experience when accessing tourism websites immensely.
With the release date of the new iOS approaching, tourism organizations should certainly test how their sites look when using iOS7 rather than previous versions to ensure that the user experience remains as envisaged. In the future, iOS 7 is another test ground for website developers to ensure that sites work well in the new mobile version of Safari and continue on improving the overall user experience in websites.
Discussioncomments powered by Disqus
More from #DTTT
In June we present:Live: #DTTTCampus
#DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]
In May we present:Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board
Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.
In May we present:Meet…Kevin Wright from Travel Oregon
In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]
In May we present:Meet…Gloria Loree from Destination Canada
We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.#brand experiences #destination canada #brand narrative #brand stories
In May we present:Meet…Daniel Bury VR Filmmaker
Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.#VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
In May we present:5 Reasons Why to Visit #DTTTCampus 2019
In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.#dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo