iOS 7


Travel Tech

After Apple’s announcement of the release of two new iPhones shortly, and iOS 7 becoming available 18 September for consumers of most of Apple’s devices, it is essential to question the impact for organisations and how the experience on websites, etc. will be affected. For tourism companies it is essential to understand how new features provided by iOS 7 will impact on the overall user experience on their websites and what needs to be considered when implementing future changes to the site. With consumer expectations rising, tourism organisations need to be aware of how the release of the new iOS 7 can actually impact on them as well (Mobify 2013).


The new iOS 7 will contain motion and contextual experiences, meaning that consumers using Safari are actually taking advantage of all four edges in the browser. This means that gestures are being incorporated, making it possible for consumers to swipe from left to right and navigate back in the browsing history. By swiping right to left, consumers can also navigate forward. For tourism websites this means a couple of things need to be considered. Slide-out navigation that is used in websites could disrupt the overall user experience and should therefore be prevented. Navigation should be triggered on touch rather than on edge pull, which will prevent the user experience from being broken.
Image carousels are another area where tourism organisations need to be careful. Images need to be displayed with padding, in order not to trigger the iOS gesture moving back and forward in the browsing history rather than swiping images.


Navigation is also an essential part where tourism organisations should put some of their attention. When using Safari in the new iOS 7, the interface gets minimized when scrolling through a website. Tourism websites that have a navigation that can become quite confusing for consumers, this might become a problem. Newly designed websites, that are often minimalistic will benefit hugely from this minimalist experience. All tourism organisations need to work on making their navigation as easy and intuitive as possible. This will benefit the user experience when accessing tourism websites immensely.

With the release date of the new iOS approaching, tourism organizations should certainly test how their sites look when using iOS7 rather than previous versions to ensure that the user experience remains as envisaged. In the future, iOS 7 is another test ground for website developers to ensure that sites work well in the new mobile version of Safari and continue on improving the overall user experience in websites.

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