In an age tarnished by economic woes, the idea of the ‘world’s best job’, full of travel, variety and pretty pictures, seems little more than a pipe dream. And that dream looks even more unattainable when the travel is of the all-expenses-paid variety.
But some imaginative tourist boards and travel agencies around the world have devised ways to pay travellers for doing what they do all in an average trip. Social media, blogging, posting photos and videos - these are invaluable content items for any tourism organisation.
Know Social, Will Travel
So the concept of the ‘world’s best job’ has emerged. Various international tourism boards, travel websites, and tour agencies are offering these jobs, aiming to attract candidates who can take photos, make videos, and update their social media accounts with lively content during their travels.
Jaunteroo is just one of the many companies that have come up with imaginative ideas for their version of the world’s best job. With a business concept revolving heavily around recommending destinations based on a user’s personal preferences, tapping into the power of user-generated content fits in well with Jaunteroo’s overall approach.
Dream Job Title
The title on offer is the rather lofty ‘Chief World Explorer’ (imagine having that on your business card), who Jaunteroo will pay a handsome sum (a whopping $100,000) to travel around the world for a year, recording their experiences on social media as they go. The application process is deceptively simple; candidates have to upload a 60-second video telling the world why they’re the best person for the job. Of course, creating a captivating and engaging short video is no easy task, and the stakes are high.
Ambitious Campaign, Real Challenge
There are over 700 videos on Jaunteroo’s campaign page so far, including candidates with attributes including a strong liking for ‘naps’, and a certain enthusiasm for ‘massages on the beach’. But the eventual winner will have a very real challenge on their hands. The successful candidate must have strong writing skills, be able to capture digital images and video in an original and engaging way, and be fully conversant with social media channels. Naturally, Jaunteroo plans to squeeze plenty of added marketing value (and gain ROI on that substantial Chief Explorer paycheck!) from the year of travel, by using the Chief World Explorer’s content across all the company’s social channels.
The Chief World Explorer campaign is certainly ambitious. Jaunteroo no doubt aims to boost brand awareness hugely, while attracting new customers and fans to the website and social channels. For a new company with a short history (just 2 years) the success of this campaign could do wonders for its reputation and for its long-term future.
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