Travel Tech

There is no doubt that hotels in Las Vegas have a vast amount of things that can be shared via social media channels. With plenty of events, concerts and restaurants in Las Vegas, hotels can have a very active presence on social media. The popularity of Las Vegas a tourism destination also results in quite high occupancy rates in comparison to other cities worldwide, and many hotel guests have their mobile device with them when staying in a hotel in the city. Interestingly, when looking at the performance of hotels in Las Vegas on social media in comparison to other big hotel chains worldwide, it becomes evident, that these really outperform the big players (Skift 2013).


Hotels such as the Cosmopolitan, MGM Grand and Aria Las Vegas actually have more social media followers on Twitter than very big hotel brands such as Hilton or Hyatt. This is quite interesting and also surprising. The secret behind this social media success is simple: keeping current, popular and active. Although none of the hotels is clearly dominating all social media platforms, each hotel is showing clear strengths on social media.

Being able to give detailed information to followers on Twitter is essential for Las Vegas hotels and their success on social media. keeping the audience engaged and responding to questions in a timely manner is essential.

Choosing different platforms in a very smart way is also very important and one of the secrets to success. Platforms such as Instagram are used in a very engaging way by posting pictures of events and behind the scenes things happening in the hotels. Ensuring that social media channels are juggled and used for very specific purposes is key to ensure that messages are consistent across platforms and consumers understand the concept behind using different platforms in a very creative way.

The following social media platforms and its recommended use for hotels:

  • Twitter: real time information around an event happening including images and videos
  • Facebook: Preview and recap events happening and engage audience with evergreen content
  • Instagram and Vine: Capturing moments and experiences and telling a hotel’s or event’s story

Other, “newer” social media platforms such as Pinterest and Tumblr also become increasingly important and attractive for hotels but with any social media activity, a strategic approach needs to be taken as tactical approaches will not work in the long term. Users should have the same social media experience on all platforms, to ensure a consistent user experience on channels and platforms used by the hotel.


comments powered by Disqus

More from #DTTT

  • In June we present:
    Live: #DTTTCampus

    #DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
Show more
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge