These maps that can be discovered and accessed via different Google services, including Google Maps, Google Earth and via search engines (Tnooz).
The aim of the silicon valley search engine giant is to create an interactive , digital atlas, which allows people to explore a wide variety of issues. Currently the number of available maps is still fairly limited, and cover topics such as Internet world
USE CASES IN TRAVEL
The concept offers great potential for the travel industry, as there are many possible use case scenarios, how travel brands could take advantage of this new digital atlas.
In particular for destination marketing organisations lies a huge potential in this new service. Many tourist boards already have databases with attractions, events and products from around their city/region/country. These can easily be placed in dynamic maps, thereby providing travellers a powerful tool during the travel planning stage. While many DMOs already feature such map based search tools on their websites, the new google maps gallery offers increased search engine optimisation and can be found outside of the DMO’s own website.
MAP BASED SEARCH
For instance VisitDenmark features a Google Maps integration on its website featuring attractions, accommodations, events and many more points of interest on a map. Clicking on each point provides further background information and links to the deep content of the site. This information could now be made publicly accessible through the Google Maps Gallery.
In the Maps Gallery someone has created a map, showing 25,000 webcams around the world, and when clicking them a screenshot of the cam and a link to the live footage is provided. Just imagine someone created a of all tour operators and tourist service providers in the world, including their website links, or another map of all hotels. The areas of application in tourism are manifold, and it represents a great innovation for presenting large amounts of tourism relevant data in a very accessible format.
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