Google Maps Gallery

Opinions: 

Travel Tech

Google’s latest innovation, the Google Maps Gallery, is a system that allows third parties to place interactive or static maps on Google Maps and also to place them in a dedicated section.

These maps that can be discovered and accessed via different Google services, including Google Maps, Google Earth and via search engines (Tnooz).

The aim of the silicon valley search engine giant is to create an interactive , digital atlas, which allows people to explore a wide variety of issues. Currently the number of available maps is still fairly limited, and cover topics such as Internet world

USE CASES IN TRAVEL

The concept offers great potential for the travel industry, as there are many possible use case scenarios, how travel brands could take advantage of this new digital atlas.

In particular for destination marketing organisations lies a huge potential in this new service. Many tourist boards already have databases with attractions, events and products from around their city/region/country. These can easily be placed in dynamic maps, thereby providing travellers a powerful tool during the travel planning stage. While many DMOs already feature such map based search tools on their websites, the new google maps gallery offers increased search engine optimisation and can be found outside of the DMO’s own website.

MAP BASED SEARCH

For instance VisitDenmark features a Google Maps integration on its website featuring attractions, accommodations, events and many more points of interest on a map. Clicking on each point provides further background information and links to the deep content of the site. This information could now be made publicly accessible through the Google Maps Gallery.

GLOBAL DATABASES

In the Maps Gallery someone has created a map, showing 25,000 webcams around the world, and when clicking them a screenshot of the cam and a link to the live footage is provided. Just imagine someone created a of all tour operators and tourist service providers in the world, including their website links, or another map of all hotels. The areas of application in tourism are manifold, and it represents a great innovation for presenting large amounts of tourism relevant data in a very accessible format.

 

Discussion

comments powered by Disqus

More from #DTTT

  • In June we present:
    Live: #DTTTCampus

    #DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
Show more
-->
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge