Brilliant travel ideas


Travel Tech

US based hotel brand Marriott re-launched the website, its campaign site for the latest open innovation initiative. Until April 2014, users in the US and the UK are invited to submit ideas to the website for a co-creation contest. The campaign was set up for the first time in summer 2013, and has sparked a number of innovations in different areas, including technology, food, design and wellness.

Visitors to the website can watch videos of different innovations that Marriott Hotels is currently working on. In addition the site features different suggestions for innovations that have been submitted to the site by users. In addition, users can vote on the innovations and discuss the entries via a Facebook social plugin directly on the site. The winners of the competition are awaiting prize packages, including items from Herschel Supply Co. and Brookstone.


Marriott is not the first company to make use of digital technologies to create an innovation community and co-create products together wit customers. One of the most successful examples is Starbuck’s innovation site My Starbuck’s idea. The community has generated over 150,000 user ideas so far, concerning potential products, enhanced experiences and other ideas how Starbucks could get involved with communities.

Also in the tourism field innovative examples can be found. A lot of media attention received Aloft Hotels' initiative to let customers build and test an entire hotel in second life prior to building it in real life.


While these ‘one-off’ projects generate a lot of media buzz, it is the long lasting, continuous exchange with an active community of customers that generates the greatest success of co-creation. Marriott is on a good way with its TravelBrilliantly site to build an engaged and enthusiastic community of innovative customers that can provide support during the idea generation stage of innovation processes.


comments powered by Disqus

More from #DTTT

  • In June we present:
    Live: #DTTTCampus

    #DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
Show more
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge