Travel Tech

Arabic as a web language seems to be overlooked by many tourism organisations worldwide. In tourism, English, Spanish, French, German and other smaller languages that are mainly being spoken in individual countries within Europe are the most predominant languages used on destination websites. With the Chinese market growing rapidly, Chinese consumers with a good education and high spending patterns, are welcomed all around the world, making Chinese a very significant web language. Many consumers worldwide prefer to read and write in their mother tongue, the same is also applicable for travel search. Although Arabic is an important language and being spoken by millions of travellers worldwide, many tourism organisations do not provide an Arabic website yet.  In July 2013, Marriott has now launched an Arabic website a Arabic.marriott.com (Hotelmarketing 2013).


It is very interesting to see a tourism organisation realising the opportunities from offering an Arabic website that contains real time content and booking facilities to Arab consumers worldwide. Information about Marriott’s worldwide properties and portfolio can be accessed online in Arabic. This enables consumers with Arabic as their mother tongue to book, plan and make changes to any reservations by using Marriott’s Arabic website. As Arabic speaking consumers worldwide contribute to a large proportion of the hotel chain’s annual revenue, it is only appropriate to acknowledge that and facilitate these consumers with an Arabic website.


Tourism organisations are more and more leveraging the opportunities arising from digital marketing. Websites in a variety of languages and targeted content for different target and interest groups are essential in today’s growing competition and also with regards to growing consumer expectations. Content in the mother tongue is absolutely crucial for any organisation in tourism. Consumers might not be that proficient with foreign languages and content in their own language is very well received, as it can enable them to make purchasing decisions a lot quicker, due to increased transparency, as content is understood immediately. However, Arabic as a web language seems to be overlooked by many organisations worldwide. Without doubt, offering content in Arabic is not enough, the content not only needs to be translated but should also match and consider cultural differences. Arabic is a web language that should be considered for any organisation that is thinking about redoing their website or expanding to new markets or languages. Arabic travellers are big spenders and are increasingly looking for new and unique experiences they can share with their families. This means there are major opportunities for travel companies worldwide.


comments powered by Disqus

More from #DTTT

  • In June we present:
    Live: #DTTTCampus

    #DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
Show more
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge