67% of mobile users are more likely to buy from mobile-friendly sites. Here’s how brands can make their sites appeal to them
Mobile ecommerce—or mcommerce---just keeps growing. In the U.S., mcommerce is expected to reach $39 billion this year, according to eMarketer, an incredible 56.5% jump from 2012. That number is forecast to nearly double to $71.2 billion by 2015. But as this infographic shows, 90% of websites aren’t optimized for use by mobile devices, which results in unhappy shoppers and lost sales. The infographic shares insights into mobile users’ preferences and tips on what brands and marketers should do to make their sites more appealing to them.
Here are some highlights from the infographic:
- 48% feel frustrated and annoyed when visiting mobile-unfriendly sites
- 67% are more likely to buy from mobile-friendly sites
- 61% want click to call functionality included on the site
- 74% want a clean and efficient look and feel
- 78% want to reach desired information in one or two clicks
For more insights on how to make your site mobile-friendly, see the full infographic.
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