Mobile Users

Opinions: 

Travel Tech

67% of mobile users are more likely to buy from mobile-friendly sites. Here’s how brands can make their sites appeal to them

Mobile ecommerce—or mcommerce---just keeps growing. In the U.S., mcommerce is expected to reach $39 billion this year, according to eMarketer, an incredible 56.5% jump from 2012. That number is forecast to nearly double to $71.2 billion by 2015. But as this infographic shows, 90% of websites aren’t optimized for use by mobile devices, which results in unhappy shoppers and lost sales. The infographic shares insights into mobile users’ preferences and tips on what brands and marketers should do to make their sites more appealing to them.

Here are some highlights from the infographic:

  • 48% feel frustrated and annoyed when visiting mobile-unfriendly sites
  • 67% are more likely to buy from mobile-friendly sites
  • 61% want click to call functionality included on the site
  • 74% want a clean and efficient look and feel
  • 78% want to reach desired information in one or two clicks

For more insights on how to make your site mobile-friendly, see the full infographic.

Original Infographic

 

Discussion

comments powered by Disqus

More from #DTTT

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
  • influencer experiences
    In May we present:
    Meet…Paul Kubalek – Digital Media Manager at Saalbach Hinterglemm

    Paul will be joining us at #DTTTCampus alongside a panel of other DMOs to talk about working with influencers, the story behind the ‘Storybase’ campaign and the kind of results they’ve seen since this campaign began.

    #influencer experiences #storybase #influencer marketing #influencer
Show more
-->
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge