Seeing people wearing headphones on a train is nothing out of the ordinary. But a recent project on the railways of Kent has provided a particularly unusual soundtrack that helps to make rail journeys more immersive and enjoyable for passengers.
Hearing a Rail Journey
The journey from London St Pancras station to Margate is a commonly traversed route for many rail passengers. So a new application for mobile platforms intends to make the process a little more interesting than it otherwise would be.
Users that download the application experience sounds and music designed to enhance the travel experience piped straight into their headphones. The content is accurately timed to ensure that it correlates precisely with the London to Margate journey.
The concept behind this application is that many others now view journeys as, at best, a necessary evil. The attempts to reconnect passengers with the idea of a journey as an experience, and equally attempts to deliver a uniquerRail travel concept to every passenger on the London-Margate line.
Those who have experienced this new application, known as Sonorama, have described the rich nature of the content involved. There is no doubt that this has transformed the travel experience for all of those who have utilised the application while travelling along this commonly accessed rail route.
Delivering Immersive Journeys
This application is part of a general trend for delivering increasingly immersive experiences in a wide range of different public transport. The notion of public transport tends to be applied to buses and trains, but there is no reason why you shouldn't also include aeroplanes. Ultimately, public transport refers to mass transit systems, and there is no greater mass transit system than a modern airliner.
It is becoming increasingly important for airlines to embrace in-flight entertainment and experiences that otherwise enhance the everyday reality of flying. Travelling via a modern airline is still a relatively rare experience for the majority of us, but it is also one that we are increasingly accustomed to.
Thus, delivering a wide range of visual and audial entertainment, and genuinely absorbing information is becoming increasingly important part of selling an airline to the general public. Surveys have indicated that in-flight experience can be a deciding factor for those choosing airlines in the early years of the 21st century.
Similarly, journey experiences within everyday motor vehicles is becoming an increasingly important marketplace. Apple has recently been moving to deliver in-car entertainment systems on a wider basis, and as cars become more sophisticated in the foreseeable future, this is becoming an increasingly fertile niche.
There are rumours that Apple wishes to buy out the Tesla electric car manufacturing company, and also that the corporation wants to agree a collaboration with Tesla for in-car software systems and batteries. While once upon a time, it was satisfactory for cars to merely traverse people from A to B, there is an increasing emphasis on ensuring that all people within a vehicle can be entertained at all times.
The Influence of Mobile
Each of these separate instances are coming at a time when people access mobile devices on a much more widespread basis. It is almost unimaginable that one could travel on a form of public transport today and encounter anything other than many people utilising mobile devices.
The attention span, or lack thereof, and the desire for information and content that people experience today is something that can be tapped into with transport. In the case of the train travel application, this is intending to enhance the journey experience by pointing out how special and memorable it actually is, but there are many other approaches to enhancing the customer journey experience as well.
Generally, these are focused on deflecting attention away from the journey and on to more interesting information or content, but there is no reason that technology cannot be used to enhance the journey experience in ways similar to the train application.
It is also interesting to note that this aspect of enhancing a train journey comes to light at a time when the British government is investing heavily in the rail system. Travelling by train is already very much part of British culture, but with high-speed elements being constructed on a large scale, the number of rail passengers in the UK is set to increase significantly in the near future.
The notion of the stressed out rail traveller is a very common one, but there is no need for this to be the case. Instead of reviling our rail journeys, along with other forms of transport, we should instead be trying to embrace them and understand how incredible modern transportation actually is.
One innovative app manufacturer has already attempted to aid this process, and other travel companies might consider similarly interesting ways to enhance the actual travelling experience, rather than merely focusing on what occurs once travellers reach their destination of choice.
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