Opinions: 

Travel Tech

Google is pushing NFC technology in the travel context to the next level. The Silicon Valley giant is testing in its latest pilot campaign a new form of billboard. The airport billboards allow users to download media and Android apps. These new NFC billboards reflect a growing trend of NFC applications in the tourism industry (FC).

NFC IN TOURISM

The use of NFC in various tourism sectors is a growing development that is particularly fuelled by the widespread of smartphone devices. The use of NFC enabled locks for hotel room keys has been established for a few years now, and also NFC enabled transport tickets or payment solutions have been around for some time. But Google’s new initiative brings the NFC technology to the airline industry.

The Google Play campaign is a unique use of NFC, QR, and Red Crystal technology, as it allows consumers to control a screen without needing to download an app. They can select the content they want displayed on the big advertising screens and then download movies, magazines, books, music or games from the Google Play Store immediately to their Android device.

Screen Shot 2014-07-03 at 17.24.15

The NFC Screen doe not require an app

OPPORTUNITIES

This technological solution offers great opportunities for airports, but also other leisure activity providers that have to deal with large number of people on a limited space and in short time frames. This technology could be used to reduce waiting times at check-ins but also in retail stores. It is certainly not the last time that we have seen or heard of Google’s NFC initiative in the tourism domain.

Discussion

comments powered by Disqus

More from #DTTT

  • In June we present:
    Live: #DTTTCampus

    #DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
Show more
-->
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge