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Google is pushing NFC technology in the travel context to the next level. The Silicon Valley giant is testing in its latest pilot campaign a new form of billboard. The airport billboards allow users to download media and Android apps. These new NFC billboards reflect a growing trend of NFC applications in the tourism industry (FC).

NFC IN TOURISM

The use of NFC in various tourism sectors is a growing development that is particularly fuelled by the widespread of smartphone devices. The use of NFC enabled locks for hotel room keys has been established for a few years now, and also NFC enabled transport tickets or payment solutions have been around for some time. But Google’s new initiative brings the NFC technology to the airline industry.

The Google Play campaign is a unique use of NFC, QR, and Red Crystal technology, as it allows consumers to control a screen without needing to download an app. They can select the content they want displayed on the big advertising screens and then download movies, magazines, books, music or games from the Google Play Store immediately to their Android device.

Screen Shot 2014-07-03 at 17.24.15

The NFC Screen doe not require an app

OPPORTUNITIES

This technological solution offers great opportunities for airports, but also other leisure activity providers that have to deal with large number of people on a limited space and in short time frames. This technology could be used to reduce waiting times at check-ins but also in retail stores. It is certainly not the last time that we have seen or heard of Google’s NFC initiative in the tourism domain.

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