Google is pushing NFC technology in the travel context to the next level. The Silicon Valley giant is testing in its latest pilot campaign a new form of billboard. The airport billboards allow users to download media and Android apps. These new NFC billboards reflect a growing trend of NFC applications in the tourism industry (FC).
NFC IN TOURISM
The use of NFC in various tourism sectors is a growing development that is particularly fuelled by the widespread of smartphone devices. The use of NFC enabled locks for hotel room keys has been established for a few years now, and also NFC enabled transport tickets or payment solutions have been around for some time. But Google’s new initiative brings the NFC technology to the airline industry.
The Google Play campaign is a unique use of NFC, QR, and Red Crystal technology, as it allows consumers to control a screen without needing to download an app. They can select the content they want displayed on the big advertising screens and then download movies, magazines, books, music or games from the Google Play Store immediately to their Android device.
This technological solution offers great opportunities for airports, but also other leisure activity providers that have to deal with large number of people on a limited space and in short time frames. This technology could be used to reduce waiting times at check-ins but also in retail stores. It is certainly not the last time that we have seen or heard of Google’s NFC initiative in the tourism domain.
Discussioncomments powered by Disqus
More from #DTTT
In March we present:3 Takeaways Influencers can teach DMOs
With new trends, algorithm changes, platform regulations and the continual evolution of consumer behaviour, influencer marketing is a powerful means to leverage your brand and tell your story in an authentic way, but are we nearing the end of the influencer marketing effect?
In March we present:Changing Visitor Perceptions Through User-Generated Content
User-generated content, also known as UGC, is somewhat invaluable in terms of a DMO’s content strategy, especially when it comes to challenging people’s perceptions.#user-generated #consumer generated #customer generated content #UGC #user generated content
In March we present:Creating Highly Engaging Visuals with Cinemagraphs
At #DTTTCampus in Jersey last year, the workshop learnt how to create incredible cinemagraphs and how they can be used on DMO websites and social channels#cinemagraphs #content creator #content-creation
In February we present:How Visit Oslo Translates Values through Strong Content Marketing
This year we’ve chosen to hold the event in Oslo for a number of reasons. Not only does this beautiful city have the most picturesque scenery with 40 islands and 343 lakes, it is also the European Capital 2019 and in the process of being certified as a sustainable destination.
In February we present:Content Marketing Trends all DMOs should consider in 2019
A new year brings new trends, and in an ever-changing digital world it is important to keep up to date with the latest and greatest content marketing trends of the year because, content is still king!
In January we present:Why Visit Oslo in 2019
This year, we are excited to be taking the fourth edition of #DTTTCampus to Oslo, the vibrant capital city of Norway.