Predicting the future is always a difficult but valuable undertaking, and it is precisely this which an influential conference in Canada will be attempting to do later this month. The ten-year anniversary edition of Online Revealed Canada, the digital marketing conference for tourism and travel in Canada since 2005, will be held in Toronto imminently.
Top Industry Professionals
This is certain to be an event of great interest for Canadians, with top travel industry professionals from across the North American nation present. Approximately 250 industry professionals are expected to attend the Toronto conference, and speakers will be present from Microsoft BING, Google, Sojern and TripAdvisor.
The conference promises to enable those experts present to share new innovations, best practices, and game changing technology in online travel marketing. There is a clear agenda of looking at travel in the future, with the overarching theme of the conference being “Predicting and Promoting: A Look at The Future of Travel”. The event the organisers have reiterated their commitment to thinking outside the box and stimulating important and valuable conversations about the direction of the travel industry in the future.
Digital Media Impact
Sessions at the conference will celebrate and investigate the extent to which digital media and consumer adoption of it has impacted, and how it will continue to impact the travel industry in coming years. A look at game changing trends in digital marketing, technology and mobile art promised by the organisers will also be prevalent, along with a more sustained look at where advancements in digital marketing and technology will take travel in the future.
Additionally, Online Revealed will also play host to the 6th annual Canadian eTourism awards. These awards will celebrate excellence in marketing travel in Canada through online means. And the event will also acknowledge the 2nd annual Game Changer. This is a student mentoring event which enables some of the leading travel industry professionals of the future to team up with recent and upcoming tourism graduates.
Awards will be judged by a volunteer council from ten of Canada's top Provincial Destination Marketing Organizations. There are a raft of interesting categories for competitors to be nominated for, with awards handed out during the conference touching such areas as social media, mobile, traditional consumer websites and applications. The #DTTT Team will be eager to see which tourism providers will be awarded in the different categories, as the Canadian tourism industry has always been considered to be innovative and its tourism industry has made great efforts to be at the forefront of digital.
Tourism in Canada has displayed an upward trend since 2010. In 2013, tourism contributed an an estimated $84 billion to the economy, which represented a 2 percent increase from 2012. This figure is over 2 percent of the total GDP of Canada, and tourism contributes around 619,000 jobs to the economy annually. In 2013, Canada had 16.6 million inbound overnight visitors, up 2 percent from 2012, and these visitors spent $16.4 billion, up 2.5 percent from the previous year.
Tourism is clearly in a healthy state in Canada, and will therefore be intriguing to see what comes out of a travel-related conference featuring many esteemed individuals from the tourist industry in North America. Online Revealed Canada should be an extremely interesting and informative event for all travel and tourism-related individuals, and a valuable one for the Canadian tourist industry.
Discussioncomments powered by Disqus
More from #DTTT
In May we present:Meet…Kevin Wright from Travel Oregon
In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]
In May we present:Meet…Gloria Loree from Destination Canada
We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.#brand experiences #destination canada #brand narrative #brand stories
In May we present:Meet…Daniel Bury VR Filmmaker
Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.#VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
In May we present:5 Reasons Why to Visit #DTTTCampus 2019
In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.#dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
In May we present:Meet…Paul Kubalek – Digital Media Manager at Saalbach Hinterglemm
Paul will be joining us at #DTTTCampus alongside a panel of other DMOs to talk about working with influencers, the story behind the ‘Storybase’ campaign and the kind of results they’ve seen since this campaign began.#influencer experiences #storybase #influencer marketing #influencer
In May we present:Meet…the digital team of VisitOSLO
This year’s #DTTTCampus is just over a month away and we’re getting excited to mingle with the industry’s best DMO experts in Oslo. As our host city, we wanted to catch up with VisitOSLO’s digital team; Widar Pastoor, Creative Project Manager and Kjersti Stensrud, Editor and Content Manager.#oslo #dtttcampus ##VisitOslo #AR #augmented reality #technology