Travel Tech

Predicting the future is always a difficult but valuable undertaking, and it is precisely this which an influential conference in Canada will be attempting to do later this month. The ten-year anniversary edition of Online Revealed Canada, the digital marketing conference for tourism and travel in Canada since 2005, will be held in Toronto imminently.

Top Industry Professionals

This is certain to be an event of great interest for Canadians, with top travel industry professionals from across the North American nation present. Approximately 250 industry professionals are expected to attend the Toronto conference, and speakers will be present from Microsoft BING, Google, Sojern and TripAdvisor.

The conference promises to enable those experts present to share new innovations, best practices, and game changing technology in online travel marketing. There is a clear agenda of looking at travel in the future, with the overarching theme of the conference being “Predicting and Promoting: A Look at The Future of Travel”. The event the organisers have reiterated their commitment to thinking outside the box and stimulating important and valuable conversations about the direction of the travel industry in the future.

Digital Media Impact

Sessions at the conference will celebrate and investigate the extent to which digital media and consumer adoption of it has impacted, and how it will continue to impact the travel industry in coming years. A look at game changing trends in digital marketing, technology and mobile art promised by the organisers will also be prevalent, along with a more sustained look at where advancements in digital marketing and technology will take travel in the future.

Additionally, Online Revealed will also play host to the 6th annual Canadian eTourism awards. These awards will celebrate excellence in marketing travel in Canada through online means. And the event will also acknowledge the 2nd annual Game Changer. This is a student mentoring event which enables some of the leading travel industry professionals of the future to team up with recent and upcoming tourism graduates.

Awards will be judged by a volunteer council from ten of Canada's top Provincial Destination Marketing Organizations. There are a raft of interesting categories for competitors to be nominated for, with awards handed out during the conference touching such areas as social media, mobile, traditional consumer websites and applications. The #DTTT Team will be eager to see which tourism providers will be awarded in the different categories, as the Canadian tourism industry has always been considered to be innovative and its tourism industry has made great efforts to be at the forefront of digital.

Tourism Upturn

Tourism in Canada has displayed an upward trend since 2010. In 2013, tourism contributed an an estimated $84 billion to the economy, which represented a 2 percent increase from 2012. This figure is over 2 percent of the total GDP of Canada, and tourism contributes around 619,000 jobs to the economy annually. In 2013, Canada had 16.6 million inbound overnight visitors, up 2 percent from 2012, and these visitors spent $16.4 billion, up 2.5 percent from the previous year.

Tourism is clearly in a healthy state in Canada, and will therefore be intriguing to see what comes out of a travel-related conference featuring many esteemed individuals from the tourist industry in North America. Online Revealed Canada should be an extremely interesting and informative event for all travel and tourism-related individuals, and a valuable one for the Canadian tourist industry.

More from #DTTT

  • In June we present:
    Creating an Inspiring Staycation Campaign with Visit Greenland – Weekly Tourism Impact Call: Week 12
    DTTT · Creating an Inspiring Staycation Campaign with Visit Greenland With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market and restart tourism? This is a key question for the industry which sees the staycation as a solution. The staycation is a movement [...]
    #Staycation #recovery #COVID-19 #strategy #tourism #Visit Greenland
  • In May we present:
    What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11
    DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]
    #recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
  • In May we present:
    Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10

    Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]

    #ecotourism #recovery #COVID-19 #sustainability #industry #tourism
  • In May we present:
    Digitalisation and Sustainability solutions for recovery – Weekly Tourism Impact Call: Week 9

    As part of our efforts to react and support the industry, the #DTTT began hosting our popular Tourism Impact calls 2 months ago. Now going into the ninth consecutive week, we reflect on what has been an interesting and insightful journey so far. In many lively discussions, we’ve shared perspectives about COVID-19 impact, destination strategy […]

    #recovery #COVID-19 #sustainability #digitalisation #industry #tourism
  • In May we present:
    The Nordics COVID-19 Response

    How have the Nordic countries responded to the crisis? At the #DTTT, we have seen different approaches throughout the Nordic region and wanted to find out more. In a highly insightful interview we brought together the Tourism boards representing the capital cities of Norway, Sweden, Finland and Denmark to discuss their response to the COVID-19 […]

    #The Nordics #Response #COVID-19 #DMOs #marketing #strategy
  • In May we present:
    What travel will look like in the future with Doug Lansky – Weekly Tourism Impact Call: Week 8

    In our highly anticipated eighth Tourism Impact call, we discussed the different approaches of destinations who are at various stages of the recovery process. Recovering destinations are now looking for innovative product solutions as restrictions begin to ease and businesses start to re-open. Whilst for other destinations their recovery plans are still at the research […]

    #Doug Lansky #COVID-19 #DMOs #industry #strategy #tourism
Show more
© 2017 Digital Tourism Think Tank