Opinions: 

Travel Tech

Online video views are booming, such as online travel video usage. With the development of online video, advertising on such a media is also growing. By 2015, video ad revenue will grow by 19.5%, faster than other kind of advertisement, except mobile ad, report Business Insider.

VIDEO ADS ARE VIEWED

In one year, video ad views have grown by over 100%. In December 2013, it reaches 35 billion views. Online videos are mostly viewed on mobile devices, such as mobile and tablets, as streaming devices and connected TV represents only 2% of online ad view. Besides, click through rate of online video ads is the highest among all digital ad display, with 1.84%. That means that viewers are more engaged face this kind of advertising and messages.

ONLINE VIDEO AD STILL EXPENSIVE

Online video advertising is still more expensive than other digital formats, even if prices are decreasing. Marketers invest increasingly in this format because of a high return of investment. Video ads are indeed visually more attractive than textual Google Ads for example.

ONLINE VIDEO AND TRAVEL

More than half of the travellers watch travel videos online, first of all to be inspire and choose a destination. Travel videos viewed by travellers are mainly done by travel brand (62%). Also, travellers watch different kind of online videos, such as movies, music, news, food, weather. This is why, travel brands have to be engaged with other kind of video and not restricted themselves to travel video. This engagement can be through video editing and publishing, but also through online video advertising.

 

Discussion

comments powered by Disqus

More from #DTTT

  • In June we present:
    Live: #DTTTCampus

    #DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
Show more
-->
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge