Online video views are booming, such as online travel video usage. With the development of online video, advertising on such a media is also growing. By 2015, video ad revenue will grow by 19.5%, faster than other kind of advertisement, except mobile ad, report Business Insider.
VIDEO ADS ARE VIEWED
In one year, video ad views have grown by over 100%. In December 2013, it reaches 35 billion views. Online videos are mostly viewed on mobile devices, such as mobile and tablets, as streaming devices and connected TV represents only 2% of online ad view. Besides, click through rate of online video ads is the highest among all digital ad display, with 1.84%. That means that viewers are more engaged face this kind of advertising and messages.
ONLINE VIDEO AD STILL EXPENSIVE
Online video advertising is still more expensive than other digital formats, even if prices are decreasing. Marketers invest increasingly in this format because of a high return of investment. Video ads are indeed visually more attractive than textual Google Ads for example.
ONLINE VIDEO AND TRAVEL
More than half of the travellers watch travel videos online, first of all to be inspire and choose a destination. Travel videos viewed by travellers are mainly done by travel brand (62%). Also, travellers watch different kind of online videos, such as movies, music, news, food, weather. This is why, travel brands have to be engaged with other kind of video and not restricted themselves to travel video. This engagement can be through video editing and publishing, but also through online video advertising.
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