Rio de Janeiro has begun the process of embedding mosaic QR codes into the pavements of 30 popular tourist spots around the city. The first code was installed in late January, in Arpoador, where it attracted a great deal of attention from tourists and locals alike.
QR codes to explore and learn
Visitors will be able to scan the tiles and access maps and information about the sites in English, Portuguese and Spanish – allowing people to explore and learn about the city with ease. These mosaic QR Codes will ensure that travellers won’t get lost and can access relevant information.
Priority to facilitate travellers
With this integration of codes into the city's streets, Rio de Janeiro is really thinking ahead as a tourism destination, taking into consideration new and creative ways in which it can help and facilitate travellers within the city. Only a few other Tourist Boards have considered the use of the QR technology in terms of helping travellers find their way around within their destination, one example of which being Thailand. With the growth of smartphone and tablet usage, more and more people will be able to read the codes, allowing them to possibly become a standard technology used within destinations.
Preparation for mega events
This innovative use of digital technology is amongst steps that the city is taking in order to get ready for the 2014 FIFA World Cup that Brazil will be hosting, as well as the 2016 Olympic Games in Rio. Travellers can look forward to more digital and technology driven mega events from here onwards, as destinations really make the most of the potential of the technologies available.
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