Silicon valley veteran Google teamed up with Ryanair in a bid to disrupt and re-engineer the way how consumers search, select and purchase air travel tickets. In a widely regarded interview, published in british newspaper “Sunday Independent” Ryanair CEO Michael O’Leary announced the partnership with Google. He added that the both companies set out to change the way people buy tickets forever.
"There are some very exciting developments with Google, where we have been working with them on sharing the pricing," O'Leary said. He further explained that Ryanair will be sharing pricing through all of the Google outlets. Thus, consumers will be able to see route selections, cheapest prices and so on.
Major Competition for Meta Search Engines
O’Leary stated that “Google are developing a price-comparison thing themselves […]
They want to launch with us and we're working with them on that kind of product.
It'll blow comparison sites like Skyscanner out of the water."
Ryanair is not financially involved in the venture, but only provides data to Google. Supposedly, Google is working on a full scale meta search engine for flight prices.
Mobile and Big Data
O’Leary further stressed the rise of two major trends that will impact prfoundly on Ryanair’s business, namely Big Data and Mobile. In particular through mobile, the CEO sees huge revenue potential. Flight bookings, in-flight purchases as well as auxiliary services (upgrades, priority boarding, etc) will be paid, according to O’Leary, predominatly through mobile within the next 5 years.
Also with the emergence of big data, Ryanair wants to tap into deep personalisation. "We'll build individual profiles for each passenger. We'll know how often you fly, where you fly, who you fly with and we'll design individual packages for you”, says O’Leary.
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