Scandic as a hotel chain is the first one worldwide, that actually implemented and offer digital check-out in all hotels. Instead of having to go to the front desk, travellers staying in Scandic hotels can actually do the check-out process themselves. Just a few clicks on a Smartphone and computer, enable travellers to check out of their room, page for the room, minibar and any additional things when it suits them. This facilitates the process a lot more and ensures that travellers can do the check out and payment at times that are most suitable to them. Especially for business travellers and leisure travellers, this is great news, as time queuing up in a hotel, waiting for the checkout at busy times in hotels are something that lies in the past (Hotelmarketing 2013).
RESULTS OF ONLINE CHECK OUT
Scandic is expecting this move towards providing its customers the opportunity to check out via a mobile device to be a great success. In the first year of the online check in introduction, the hotel chain expects around half a million online check outs. The simplicity of the check out process will ensure that travellers can actually use it and will make use of it regularly. As Scandic hotels have a lot of travellers from the Nordic region, providing the online check out is a smart move, as most are very used to using the mobile phones for booking and will embrace mobile check outs.
HOW DOES IT WORK?
When travellers are checking into one of the Scandic hotels, the guest’s telephone number is needed or an email address. The night before the traveller has to check out, a test message will be sent that will enable the traveller to check the bill, add purchases from the minibar and pay for the stay. After paying for the stay and all costs, the traveller receives an email with confirmation details and a receipt. On the day of the actual check-out, the only thing the traveller needs to do is to drop off the keycard for the room when leaving the hotel.
This very straightforward move really aims to limit and avoid travellers being stressed about check out. Queues and waiting times can be limited through providing an easy online check out. Many travellers staying in a Scandic hotel are already taking advantage of the shortcut, spending more time enjoying breakfast than dealing with the check out directly at the front desk.
WHY THIS MOVE?
For many consumers in the Nordic region, doing banking, shopping and paying through Smartphones is an essential part of everyday lives. Therefore, consumers are also expecting more when travelling and staying in hotels. Scandic hotels have realised the importance of using digital technologies to add value to consumer experiences by providing mobile check out and revolutionising the hotel space. So far, Scandic hotel chain has only received positive feedback and more services will be added to improve booking of rooms and facilities even easier. Scandic can certainly be considered a thought leader in the space of mobile that puts the customer at the centre of digital improvements.
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