DST Service design in tourism


Travel Tech

Taking place in Sarasota, Florida, USA from 7–9 November 2013, the 2nd International Service Design Tourism Conference (SDT 2013) will be a select gathering of 200+ people who are engaged in the practical application of service design thinking in the travel and tourism industry. Ringling College of Art + Design is hosting SDT 2013 in partnership with Management Center Innsbruck (MCI), which hosted the inaugural event on its campus in August 2012. Attendees will be composed of designers from various disciplines, including experience design and service design; travel and tourism industry professionals; and faculty and graduate students from tourism and hospitality, design, and business schools (SDT 2013).

Who should attend?

SDT 2013 aims to attract people from academic, business, and consultancy backgrounds. It encourages participants from the tourism and service design communities to connect, share, and learn. The SDT Conference Board is presently seeking submissions regarding:

• Practical case studies and industry reports

• Academic research papers and case studies

• Methods and tools in service design, e.g. for researching, ideating, prototyping, or implementing tourism services


• Service design for specific tourism sectors (e.g. tourism destinations, hospitality services, food & beverage, spa, transportation, events, resorts, attractions etc.)

• Involving stakeholders (e.g. employees, suppliers, etc.) in service design and delivery

• Improving customer experience with digital services

• How to introduce simple service design methods in small and medium sized enterprises

• New methods and tools in service design

• What tourism can learn from other industries regarding service design

• What service design can learn from tourism

How can I present?

There are different ways you can contribute to the SDT 2013 conference. Besides keynotes from invited speakers, these include:

• Presentations of case studies (15 minute presentation)

• Presentations of academic studies (15 minute presentation)

• Pecha kucha presentations (20 slides, each slide proceeds automatically after 20 seconds) • Workshops (one hour interactive sessions)

How does the submission process work?

The selection of presentations and workshops is based on a double-blind peer review process. Each submission is reviewed by both service design and tourism experts. The Conference Board asks for a convincing abstract of no more than 500 words plus visualizations or other links and attachments, if appropriate. Furthermore, each author should add a 100-word short biography and contact details. You will find access to the abstract submission system through the conference website (SDT 2013) beginning 15 May 2013.

The deadline for abstract submissions is 1 July 2013.

The six best academic submissions are invited to publish a full paper in the Journal of Vacation Marketing. A full paper needs to be submitted by 15 September 2013 for double-blind peer review.

Submission opens: 15 May 2013

Submission closes: 1 July 2013

Acceptance notice: 12 August 2013

Full paper (only for selected academic submissions): 15 September 2013



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