Opinions: 

Travel Tech

Twitter celebrated its seventh year last Thursday; marking seven years of the network’s consistently rising popularity and growing influence on both the rise and reporting of world events. Within the site’s birthday week, eMarketer presented some interesting statistics highlighting the extent of the global influence amassed within the European, Middle Eastern and African regions.

Tweeters Across EMEA

Of 31 nations surveyed across the EMEA region at the end of 2012, Middle Eastern Saudi Arabia and the United Arab Emirates came out as two of the top three countries in terms of their proportion of active Twitter users (51% and 34% of Internet users respectively). Turkey rounded out the top three (39%), whilst the remaining majority of top 14 countries for Twitter penetration were European, the bulk of which were represented on the network by over one-fifth of their Internet-using populations.

A separate study conducted amongst Middle Eastern countries alone identified Kuwait as responsible for 34% of the region’s tweets. Again Saudi Arabia and the UAE ranked highly (29% and 9%), along with Egypt and Bahrain (11% and 5%), making up the five nations with significant shares of Middle East tweets.

Implications

Whilst it has been clear for some time now that Twitter is a globally used and powerful network, the numbers cited emphasise the extent of its influence in key nations spread across the world. Twitter is hence a vital means of connecting with a tourism organisation’s worldwide audience at once; a key component in any integrated global campaigns. Additionally, prior to connecting with and engaging this user base, it is a great tool to gain cultural and consumer insights in the planning stages of a project.

Discussion

comments powered by Disqus

More from #DTTT

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
  • influencer experiences
    In May we present:
    Meet…Paul Kubalek – Digital Media Manager at Saalbach Hinterglemm

    Paul will be joining us at #DTTTCampus alongside a panel of other DMOs to talk about working with influencers, the story behind the ‘Storybase’ campaign and the kind of results they’ve seen since this campaign began.

    #influencer experiences #storybase #influencer marketing #influencer
Show more
-->
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge