Opinions: 

Travel Tech

While some airlines only recently fine tuned their smartphone apps for paperless travel, other carriers already start making use of the latest consumer technology innovation: wearable devices. As we have reported only recently, wearable technologies are regarded by leading experts to be one of the major trends in travel over the coming decade.

BOARDING PASSES FOR SMARTWATCHES

The first three airlines to introduce mobile boarding passes for smartwatches are AirBerlin, Vueling and Iberia (Skift). At the moment three devices are supported, namely the Pebble Smartwatch, Sony’s Smartwatch 2, and Samsung Smartwatch Gear 2. It is likely that further airlines will follow suit soon. Iberia announced that it is already working on a future version of the app, in which boarding passes are automatically saved on the smartwatch, if the check-in is carried out via a synchronised mobile device.

WEARBALES: THE FUTURE OF TRAVEL

The announcements comes four weeks after Virgin introduced Google Glass for its concierge staff, to deliver a more personalised experience. There is no doubt that wearable devices will become normality for the future traveller. Looking at the future development of wearable technologies, global futurist Daniel Burrus predicts that this technology  ”will personalise all of our travel experiences, planning itineraries based on our particular likes and dislikes, and act as a tour guide, telling us only about the elements of the destination that it knows we will be interested in.” The likes of Sony’s Smartwatch and Google Glass lay the foundation for this development, as they are predicted to make substantial innovation progress over the next years.

 

Discussion

comments powered by Disqus

More from #DTTT

  • In January we present:
    Digitising a Destination with Tourisme Bretagne

    Today, the travel industry finds itself in an unprecedented position. The competition has never been so high and with the issue of sustainability rife within the industry and world as a whole, DMOs are striving to implement initiatives that support sustainable growth for the destination, tourists and all stakeholders involved.  The Federation of Breton Tourist […]

  • In January we present:
    Always-on Marketing for the Chinese Traveller with Dubai Tourism

    Dubai is the 4th most visited city in the world, welcoming 10.85 million international guests in 2019. In 2014, Dubai Tourism identified China as a huge opportunity market and set about developing a strategy to reach this highly sought after audience. Over the years, Chinese travellers are fast becoming, if not already, the world’s most […]

  • In December we present:
    #DTTTInsights: Predicting the Top Trends in 2020 in Destination Marketing
    As we approach a new decade, we reflect on another year gone by, and start to think about what the next year has in store. We know the world of travel and digital is constantly changing so who knows what the new year may bring. One thing we do know for sure, the visitor economy [...]
  • In December we present:
    Inspiring Content Online & Offline with Aruba Tourism Authority

    This year, Aruba Tourism Authority embarked on creating an inspirational travel brochure with an offline and online integration. The content has a user-generated feel to it, showing the many different things to do in Aruba from activities and beaches to culinary and culture. We caught up with Sharmin de Vries, PR-manager Netherlands & Belgium at […]

  • In December we present:
    Helping Tourism Businesses Create Content with Iles de la Madeleine

    For a period of 9 months, the Iles de la Madeleine Tourism Cluster, part of the Province of Québec, Canada, implemented a content creation strategy with different tourism companies. We are proud to say that this project was initially inspired by #DTTTCampus back in 2017, and the DMO has been developing this and helping tourism […]

  • In December we present:
    Repositioning Adventure Tourism in Visit Jordan with travel audience

      travel audience, an Amadeus company, is a travel advertising platform, specialized in working with destinations, OTAs,  airlines and travel companies to provide a data-driven, end to end solution for coordinating marketing efforts to achieve the maximum end result. In 2019, Visit Jordan partnered with Travel Audience with the aim to create awareness of Jordan […]

Show more
-->
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge